Where to advertise?

You can try the Google Display network to see if the low CPC clicks generate sales or not

Have you tried Bing Ads?

Have you tried 7search?

I will recommend to try Google Adword.

Read this thread you will get best results http://www.warriorforum.com/main-int...ffic-tips.html

Nothing to do with the question, but what the hi-de-ho.

I find it quite odd that anyone with a real business asks where to advertise.

Wasn't this in your original business plan?

Of course this aint the first time I've ranted on this.

I have a small disdain for moz, as they have an agenda, but recently
somone had blogged about turning people's minds around from
the lunacy of online businesses. They noted that they had seen a local
printing company have B&N put a laminated bookmark with complete ad
and website printed on it, in each purchase. Genius.

I can say without a doubt, that at any given time, there are millions more
people offline, than on.

Paul

Don't worry about advertising cost right now, figure out where your target buyers are hanging out online.

I imagine your products (forum sig link) are extremely niche, I don't know anyone that owns dragon decor. I'm sure those buyers are out there but they're most likely hanging out on niche forums/sites. That's where you need to be advertising (IMO).

Find the smaller niche sites that have the exact traffic for your niche (ex: dragon related sites) & offer to pay the webmaster for banner ads/links. All they can do is say No, If that happens move on to the next same niche site on the list. Repeat...

Hi Synthy,

I sorry to inform you that you are looking at this issue incorrectly.

The "cost per click" is not what you should be focused on. You may have oversimplified the challenge of achieving a positive ROI from your advertising dollars. It really doesn't matter what the cost per click is when you have not yet determined the value per click. Assuming that the value per click is consistent across all ad networks, and within all possible segments, will cause you to miss many opportunities for profits.

A click cost that averages $2.00 is still profitable if the value per click is more than $2.00, right? Just as the cost per click will vary a great deal for each individual keyword (and marketing channel), so will the value per click. In most networks, cost per click prices are based upon a competitive auction, so generally, at least one of you competitors has found a way to make the value per click greater than the cost per click.

Using market segmentation, laser focused keyword targeting, well written ads, compelling value propositions, and highly optimized landing page designs, you should be able to make at least some ads profitable in nearly any ad platform that isn't corrupted with click fraud. If not, your issues transcend the selection of an ad network, and you will face the same challenge no matter where you choose to advertise.

The bottom line is that it doesn't matter how cheap a click costs, it could be unprofitable at any cost. Likewise, it doesn't matter how expensive a click costs, as long as it yields a positive ROI. An ineffective marketing strategy performs poorly regardless of which ad network you select.

The value per click will vary a great deal, based on the execution of your marketing strategy. Using techniques like market segmentation and continuous testing will often lead to profitable campaigns in most credible ad networks.