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What to watch out for when starting a second website selling the same thing

by Electrical
6 replies
  • SEO
    • |
I have a website that I made for my local contracting company. It's purpose is to come up when people search and have people come see what I can offer them and hopefully get them to call me.

I was thinking of having a company make me a second website and do the SEO for that website. The website would be completely separate.

My one concern is that the company name, address, electrical license, etc. would be exactly the same. The only thing different would be the phone number so I could track which site the calls are coming from.

Is that a problem? Will having a second website for the same company at the same address hurt me?

How about setting it up in WebMaster Tools, Analytics, etc? Would it be ok to put both under my same account?
#selling #starting #thing #watch #website
  • Profile picture of the author Kevin Maguire
    Originally Posted by Electrical View Post

    I have a website that I made for my local contracting company. It's purpose is to come up when people search and have people come see what I can offer them and hopefully get them to call me.

    I was thinking of having a company make me a second website and do the SEO for that website. The website would be completely separate.

    My one concern is that the company name, address, electrical license, etc. would be exactly the same. The only thing different would be the phone number so I could track which site the calls are coming from.

    Is that a problem? Will having a second website for the same company at the same address hurt me?

    How about setting it up in WebMaster Tools, Analytics, etc? Would it be ok to put both under my same account?
    The question you should really ask yourself is, how will having a second site help you?

    If you want to rank for more keywords then build some more content optimizing for those new keywords. If you want to have multiple SERPs listings for the same keyword, use existing ranking pages and internal linking to rank other internally optimized pages for those keywords. It's really straight forward.
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  • Profile picture of the author Electrical
    Bump. Anyone have info on the second website effecting the first?
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  • Profile picture of the author patco
    It won't hurt you... But a second website is preferred when you have the TIME to work on it. Post contents, articles, design, SEO, etc. I would work on 1 website only in any niche. I would start a new blog/website if I want to rank for TOTALLY different keywords (and in most cases totally different niche!)
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  • Profile picture of the author Electrical
    It's not that I want to do more work. It's that my website simply isn't getting visits even tho I have been spending countless hours trying to tweak it and stuff. Maybe it just sucks, but I don't want to take it down.

    So my plan was to go with someone else who would build a new website and SEO it.
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    • Profile picture of the author DiggitySEO
      I say go for it. Whenever I find a monetizable keyword, or in your case, business... I always create 3-5 pages that go after the same keyword.

      I'll use different SEO tactics, ratios, methods on each, so if one happens to get hit by Dolphin 3.1 then the others should be ok.

      In the best case, all sites rank and I'm dominating the front page.

      To answer your question from earlier, it doesn't matter if you're using the same company name and brand. I have some keywords that are completely dominated by #1 my money site and #2-#9 web 2.0s that are 'official announcement pages' for my money site.
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      Email orders@diggitymarketing.com for more information.
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  • Profile picture of the author MikeFriedman
    The challenge you are going to face is that many of the local signals used for local rankings really cannot be duplicated for two sites. You cannot create citations for two different websites with the same business name, same address, in the same directories. For example, you cannot have 2 Yelp listings for 2 different websites that are the same business, same location.

    If anything, you could run the risk of confusing the search engines if you try to create citations for both sites.

    You can rank two sites in a local market. It is just going to be a little more challenging for one of the two sites.
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