PPC Mistake - There Goes $3,000...
- SEO |
Well this is how it happened: I jumped into a new niche, created a nice landing page that I thought would convert well. It's quite a large niche with plenty of competition, so I thought I would set my bids to "suicide levels" just to get up the top to start with. To my surprise, after running it for a day, the campaign actually broke even. I thought.. great! And doubled my budget to $1,500/day for this campaign, whilst lowering my bids slightly.
For the next two or three days, I didn't even check it because I was busy studying for my final exams. When I finally did check it, I had blown $4,000... and only made just over $1,000 in commissions! Was not a good feeling
Anyway I found out soon after that I had a couple of really bad, contradictory mistakes on my landing page.. hence the lack of sales. I quickly fixed them up and got under way again. I got a whole 15 clicks, and google went SLAP!! Raising my minimum bids to $13.00.
So, what to do now? I've actually been slapped before for making miniscule changes to another landing page I had, but it was back to normal within a few days (Seems like it just had to be re-reviewed or something). This campaign has been down for around 10 days now, so it doesn't look like recovering at all.
What are my options? Send google an email to manually review it? New domain name? Other? I'm confident that I can dig myself out of this hole, so scrapping the campaign is not an option.
All in all it was a costly, yet valuable lesson learned. ALWAYS double/triple check your landing pages carefully before driving paid traffic to them!
Any help appreciated,
Brett
Ed Sunderland
I'll help double your AARRR metrics 80% faster than you've projected.
convertmore.co
I'll help double your AARRR metrics 80% faster than you've projected.
convertmore.co
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