Silo Question

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I have a question relevant to Silo site's category selection. When you are posting one article under a sub category are you checking the parent category too? Lets say a parent category is "Juice" and sub category is "Mango juice" now the article that you are posting is on Mango juice. Well now are you checking both "Juice" (parent category) and "Mango juice" (child category) or just the child category?
#search engine optimization #question #silo
  • Standard practice is to link to the child category. Otherwise, you don't have a silo structure. I always think of these things in terms of concentrating link juice (no pun intended). Mixing your linking structure between parent and child dilutes rather then concentrates link juice.

    Having said that, you can't be robotic about your linking structures. Varying them a little helps keep your footprint down and helps differentiate your form the rest of crowd. So, using your analogy mango juice analogy, 95 times out of 100 I will link to the child category.

    Lastly, I'm assuming that you've siloed your site correctly. And that you're not just using WP's category structures to silo your site. If you are, you need to go back to the drawing board!

    Good luck!

  • I don't have that problem, as I silo to 3 levels

    My wordpress silo plugin creates the structure:
    level 1. static home page
    level 2. silo landing pages (categories)
    level 3. silo article pages (posts)

    I've never seen the point in splitting the categories into sub-categories
  • Banned
    Keep it simple, nesting 3 pages deep is usually sufficient for most situations:
    • hxxp://domain.com/juice/mango-juice
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    Silo Question

    I have a question relevant to Silo site's category selection. When you are posting one article under a sub category are you checking the parent category too? Lets say a parent category is "Juice" and sub category is "Mango juice" now the article that you are posting is on Mango juice. Well now are you checking both "Juice" (parent category) and "Mango juice" (child category) or just the child category?