I would go with pay per click.

Just make sure that you never use the smaller pay per click companies cause their traffic is not so good.

I would only use the big names like:

1. Google.
2. Yahoo.
3. Bing.
4. Facebook

They both have learning curves.

I would start out with PPC.

It's best to start out budget-wise plus you can get really specific to the audience you are targeting.

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