Trying to find work in the PPC industry, can someone with industry experience please advise?
- SEO |
I've used Adwords, Bing, and Facebook Ads for a few small projects, something of my own and helping some friends. I know the system, I know a little bit about advertising and markeing, I have working knowledge of PPC. But the problem is I have no professional experience.
I will write on my resume that I have 1 year of experience (little white lie, I'm not claiming to be anything close to an expert) and look for entry level work.
I'm trying to figure out what is most important for me to know before applying for jobs which is why I made this post. I looked through existing job postings for entry level PPC and it seems the most important things are:
* Proficiency with Adwords
* Knowing how to use the Adwords editor
* Marketing/advertising knowledge
* Advanced knowledge of Microsoft Excel (pivot tables)
* Conversion rate optimization knowledge/experience
* Being good with Google Analytics
* Working knowledge of some additional related skills - SEO, HTML, CSS, Wordpress, Google/Bing webmaster tools
* Certifications
Am I missing anything? What else does an entry level PPC person need? Also, what's the industry like? What can I expect?
Thanks in advance for all your responses!!