Ranking subdomains question

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Do subdomains rank as readily as main domains all else being equal?

I ask because I'm about to launch a campaign for a client who offers diverse services and would like to make service-specific websites on sub domains and use the main domain as the main company site.
#search engine optimization #domains #question #ranking #subdomains
  • In my experience, subdomains rank just like a separate stand alone site. Could work well for service specific sites.
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    • At one time, one of my subdomains was ranking higher than the top level domain but maybe that was due to the amount of new daily content which was being added. And, as you said, these subdomains are treated as new entities.
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  • Google treats subdomains in the same way as it would tread different domains (mostly).

    Using sub directories for each service will be better idea as it will help the company website to appear as content rich authority.
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    • Thanks for the suggestion about sub directories. I'm considering this too but my main aim is that each service appear to be a stand-alone site so visitors looking for the specific service believe the company specializes in the service rather than be a jack-of-all-trades company in the industry.

      I'm considering setting up service-specific social media campaigns as well... Another reason for stand alone websites. People looking for service A have no interest in service B.
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  • I've seen situations where subdomains rank faster and easier than a regular domain. Even though google does treat them sorta like an independent regular domain, they also obtain some of the authority from the main domain.
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  • Banned
    Wikipedia is mostly sub-domains, no problems ranking.
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    Ranking subdomains question

    Do subdomains rank as readily as main domains all else being equal? I ask because I'm about to launch a campaign for a client who offers diverse services and would like to make service-specific websites on sub domains and use the main domain as the main company site.