SEO Expert says my domain name is fried...
- SEO |
I have a loan business/financing domain for many years now. Since 2007, I worked on my website like many of you gathering quality links, sometimes purchasing links, making blog posts , updating content, etc. Rankings were very good for years and I got many quality customer leads from my site. When Panda hit around May 2012 , my site got very badly penalized by the algos. In the last year or so I have cancelled many "suspect" links and pages pointing to my site, I have lots of content updated regularly but it doesn't seem to matter anymore. No matter how much new content I add, it just seems my website is stuck now in the serp mud so to speak.
I talked to a top SEO expert from a top SEO company in my city and he says after reviewing the site, that I have too many exact match keyword anchor links pointing to my site and that my domain name is pretty much an exact match domain, with 2 major keywords in it, which google may be also penalizing. He used the website AHREFS.com to do a review. He says that it will take too long to remove all the exact match anchors that are incoming and that I am better off registering a new domain, without an exact match keyword phrase in it and basically starting a new site, re-writing content getting new authority links incoming. He says that my website has been hit by Panda, Penguin and Hummingbird by google. He is offering to handle the re-launch of my site for about $2000 monthly for at least 6 months and get my site back on page 1 of the SERPS . I think the price is a bit high , but that remains to be seen after I talk to a few more SEO experts and get their quotes.
So my questions are the following...
- Is he correct ? Is the best option to register a new domain? Is my existing domain permanently buried in the SEO grave by google because of incoming links and my domain name having 2 major keywords in it?
- Can I do a 301 redirect of the old domain to the new domain? Or should I just leave the old site running and hosted because many people know it for years and may still visit, but start a brand new domain, new site on another server? Have 2 sites running, but stop all new content etc. on the old site.
- Do I really have to start over again with a new domain and new site/content? Is this the best strategy and is the SEO expert is correct?
Thanks Everyone for your advice, much appreciated.
Tim Pears
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