What is Domain Age weight factor on SEO

49 replies
  • SEO
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Was just curious what others think on this matter. Does Domain age have a big factor or a little factor in SEO for your website?
#age #domain #factor #seo #weight
  • Profile picture of the author Mike Anthony
    Little except for the first few months
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  • Profile picture of the author vishwa
    Yes! Definitely it put some effect on your SEO. A Old domain provides trust and credibility to users and search engine as well.
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    • Profile picture of the author Mike Anthony
      Go ahead buy an old domain with no existing links. It will not rank for squat.
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      • Profile picture of the author SittinPerty
        Say it is a new domain name! what is good for with SEO a domain name for 2 years or 7? and how bad would it be if you have the 2 years on it? will it effect it much?
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  • Profile picture of the author Tonester
    The truth is, there's no easy answer. Yes, domain age definitely plays a part. But so do many other factors. All are taken together and your site is ranked. So, for instance, if you have an old domain with a few quality links, it MIGHT rank better than an older site with more spammy links, but it also MIGHT rank less than and older site with a higher number of links, some better than others, some .gov etc. etc.

    So, it's just not easy to give an answer. Best thing I can say is, the older the domain, the better you should rank (all other things equal - which of course they never are).

    Tony
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  • Profile picture of the author doorwin
    Only your high-quality backlinks can give you top position in Google SERP. As per my experience domain age not play vital role in SEO.
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  • Profile picture of the author promo87
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    Well, i don't think that there is much "Domain Age weight factor" is left over the SEO now. I have seen new sites are coming up over the SERPs rather than the older domains. So, I consider it as negligible.
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    • Profile picture of the author WalterPef
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  • Profile picture of the author SEOArbiterJoanne
    It's a good additional benefit for a domain to have but not worth much on its own.

    If I can choose between a 1 year old domain with a heap of links or a 10 year old domain with the exact same link profile (hypothetically), then I'll always take the 10 year old one.

    If, however, I could choose between a 1 year old domain with a heap of links or a 10 year old domain with half the amount of links (Again, hypothetically, assume the quality of links is even) then I would also take the 1 year old domain.
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  • Profile picture of the author Masumul Haque
    Google count lots of factor for SEO Domain age one of them.
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  • Profile picture of the author Taraka
    There are those serbian govt domains gov.rs registered in 2008 till 2108. They all have low traffic and pretty few good links, but Google gives 'em all PR 6-8. I wonder how much does domain expiration date influence their ranking?
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  • Profile picture of the author Seosols
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    • Profile picture of the author nik0
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      Indeed back links create authority, age means nothing, same like an empty bottle of old wine.
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      • Profile picture of the author mkgg
        Age doesn't mean anything. Its all about high quality links.

        People want to snatch old domains for their backlinks profile not because they were registered a decade ago.
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      • Profile picture of the author delilahann
        Originally Posted by nik0 View Post

        Indeed back links create authority, age means nothing, same like an empty bottle of old wine.
        Well said! Also, would like to mention that Matt Cutts did a nice article on this topic as well (link below if anyone is interested). The consensus does seem to be that it is a small factor that can be overcome with other more important factors which can demonstrate authority such as unique content and quality backlinks.

        Though there are others who disagree, I would be interested to hear anyone's recent case study supporting either claim. The proof is always in the pudding. When I get a chance to experiment I will post back with results. I encourage others to do the same!

        http://www.rapidwebseo.com/matt-cutts-does-domain-age-really-matter.php
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  • Profile picture of the author ragavns
    Domain age is a quantifiable value assigned by search engines based on these three factors:
    Registration date,Expiration date, Frequency of changes over time and recently domain age was added to the algorithm of Google and is one of the many factors they consider now to rank websites at the top of its search engine.
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  • Profile picture of the author inudu
    It's important because aged domains never expired and keep most of their backlinks.

    The problem with registering new domains is they rarely have any backlinks. No votes from the internet yet.

    Aged domains have links which saves you time. That's why I recommend targeting the olders ones.
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  • Profile picture of the author theIMMachine
    Yes, It has, but to get the maximum results out of it, you need to maintain that domain too with valuable unique quality content and backlinks.
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  • Profile picture of the author pryidevsblog
    of course yes.. after all old domain create trust more than latest one. I think it is the big factor ..
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  • Profile picture of the author craighakwins
    It's mostly just trust when it comes to SEO. But I don't believe domain age has that much to do anymore with high rankings. I've seen tons of new sites dominate in a few months but having an older domain with trustful links will be a better case to work on.
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  • Profile picture of the author Stephaniejason20
    Presently not important for domain age, google latest algorithm mention as domain age not important, suppose content updated frequenly , quality and unique content and user engagement high means you get ranking well in little span of time also. So don't worry about newly purchase a domain.
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  • Profile picture of the author ConsultJoseph
    In my experience, site age isn't factored in when sites are being valued against each other to grab the top spots for major search engines.

    However, site age allows one to have a bigger link velocity WITHOUT getting penalized.

    For example (the numbers are just random):

    New site = more than 10 indexed links a day will get you penalized

    Old site (by old, I mean at least 2 years) = more than 10 indexed links a day WILL NOT get you penalized
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  • Profile picture of the author ActionEstore
    Yes of course old domain is a factor for SEO. But if the existing website have good quality backlinks because in the end backlinks in the only major thing that whole SEO is actually depend.
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  • Profile picture of the author jayanta dey
    There is a certain amount of debate about exactly how important domain age is to your ability to rank well, but testing and experience by SEO professionals paints a pretty clear picture that an older domain age competes for rankings a bit better. In fact, Google has even stepped forward to tell us a little bit about the importance of domain age, though as usual they’re still holding their cards close to their chest.
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  • Profile picture of the author savyeman
    Originally Posted by SittinPerty View Post

    Was just curious what others think on this matter. Does Domain age have a big factor or a little factor in SEO for your website?
    Yes, but not just domain age. The backlinks also play a huge factor in SEO, your anchor text profile just to name a few. The strong the backlinks the stronger the domain name.
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    • Profile picture of the author AzzamS
      Originally Posted by savyeman View Post

      Yes, but not just domain age. The backlinks also play a huge factor in SEO, your anchor text profile just to name a few. The strong the backlinks the stronger the domain name.
      Strongly agree on this point.

      We had competitors climbing up the serps for our main brand term. In order to deter this I started to host an aged domain purchased in 2006 with zero link profile. As it was an exact domain (early 2012), with a few backlinks it was in position 3 then 2, links were high profile and competition for the brand was not that high really.

      I started adding content to the site (5 pages) and started to see it rank for other competitive terms in the same niche. So I started garnering high PR/DA/TF links to it. Now the site ranks in the top 3 for most competitive keywords and generates approx £110,000 in sales referral to the main site (effectively each page is a landing sales page)

      If done right then you can definately shave 6 months of climb in the serps with an aged domain
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  • Profile picture of the author Bryan Harkins
    I have purchased aged domains and brand new domains just to do some split testing with them. It did seem that with some of the aged domains they ranked a little bit faster (only about a week or two faster), but in the long run it didn't really have much of an impact on overall rankings.
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  • Profile picture of the author pnglifesolutions
    age is just one factor of many when considering buying a domain. e.g. a 20 year old domain that had been dropped multiple times, I will be cautious picking it up. go to domaintools.com and enter the URL, it will show you the drop history of the domain.

    an aged domain could be sandboxed by google too. check it with sandbox checker.
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  • Profile picture of the author mukeshpctech
    Old domain is important for user, but if you want ranked your site than you have to quality worked on your site, special content. So focus on SEO strategy for rank, not on domain age.
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  • Profile picture of the author Danny Shaw
    It all depends on the history of the aged domain. Was it trusted by users and search engines, does it have a good link profile and why is it no longer being used. You have to do some research but it is possible to find some greats domains with real trust in the past.
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  • Profile picture of the author anushka123
    Domain age built your website trust.
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    • Profile picture of the author nettiapina
      Originally Posted by mukeshpctech

      Old domain is important for user, but if you want ranked your site than you have to quality worked on your site, special content.
      I can't follow your logic. Why do you think that the user will even see the age of a domain? Do you expect Jane Sixpack to whois every site she visits? Only IM weirdos like us have browser extensions that report site metrics.

      You're probably talking about established sites, not domains. That's completely different matter. Of course an old authority site will be - well, an authority site. Domains do not have content, they're just pointers that help us puny humans to cope with IP addresses.

      Originally Posted by anushka123 View Post

      Domain age built your website trust.
      Do the "website trust" companies use domain age as a metric in their evaluation? That's the only way your statement could make sense.

      Originally Posted by EsterRoberge View Post

      it is popular belief that older domain has better search result and they are getting extra favor due to domain age.
      I agree with the phrase "popular belief". It's time to put this one to rest.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

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  • Profile picture of the author ankushkohli
    There are various factors that Google considers to rank a website and domain age is one of them so yes, it matters to SEO.
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  • Profile picture of the author EsterRoberge
    Domain age is the big factor for SEO website, it is popular belief that older domain has better search result and they are getting extra favor due to domain age. But domain age is not a factor for SEO all the times, according to Matt there are some factors of Google that are having more importance then domain age like unique and high content, external backlinks to your content are having more importance then domain age.
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  • Profile picture of the author whland
    The older your domain is the better chance you have at ranking high in the search engines. But just buying an older domain won't do that on it's own. The older domain has to have some quality back links as well.

    Chad
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  • Profile picture of the author Manuel Aguirre
    Originally Posted by SittinPerty View Post

    Was just curious what others think on this matter. Does Domain age have a big factor or a little factor in SEO for your website?
    Excellet article about domain name and all the SEO factors.

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  • Profile picture of the author mayankg067
    Domain age does matter but but if you are a seo expert you can surely get your website on top of SERP
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  • Profile picture of the author NShankar
    Domain Age is a Major factor as search engines like google trusts older websites.

    However there are few points to consider what you can consider as an aged domain.

    1) What is the year of first registration
    2) When the domain was seen first with contents (can be checked in Internet Archive: Wayback Machine)
    3) Whether it was dropped many times (can be checked in Whois Lookup, Domain Availability & IP Search - DomainTools)

    Most of the times what you considered as old domain would have been only parked domains or have been dropped so many times. So do not blindly buy old websites thinking that they are of high value. Use your due diligence before purchase. Google does not count the age of the domain from whois tools but from the history of its indexed pages.
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    • Profile picture of the author dburk
      Hi SittinPerty,

      Wow... a lot of bad information on this thread.

      I have never seen any evidence that suggests domain age is a meaningful ranking factor.

      While Google has acknowledged that they included domain age as a potential factor in a patent they filed a long time ago, that isn't the same thing as actually using it in the algorithm in anyway that you should be concerned about.

      There is evidence that a very recently registered domain, less than 30 days old, might impact rankings in a negative fashion, this appears to be a very short term factor used in weighting Trust. From testing I have done there is no noticeable difference in ranking web pages on a new website, regardless of domain registration date. It appears that Google doesn't "trust" domain age as a reliable factor and therefore ignores it in favor of page index age.

      The bottom line is that Google does not trust "domain age" as a ranking factor and they actually use index age instead.

      Here's what Google engineer Matt Cutts has to say about domain age as a factor in ranking:

      Note that he is referring to the length of your registration in this video not the age of the domain. Google might trust a newly registered domain just a tiny bit more if it is registered for multiple years, rather than just a single year, but this isn't going to be useful, in the long run, for anyone doing serious SEO.
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  • Profile picture of the author SEOJerry
    Site age and registration length both affect your SEO. If you just register for a year Google is going to think your site does not have any long terms goals. However, if you register for five years or more that shows Google something. If you then make it that long that shows them even more.
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    • Profile picture of the author nettiapina
      Originally Posted by SEOJerry View Post

      If you just register for a year Google is going to think your site does not have any long terms goals.
      If I remember correctly this exact version of the myth was debunked by Google. I've seen no good evidence for it. And it wouldn't even make much sense for Google to act this way because yearly renewals are so common.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Profile picture of the author rrembedded
    In my view of point, it is not important to get the traffic for the site .
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  • In my point of view sometimes it has more important value for old age domain if it has original trust value, good PA and DA, and specially good content with low back-linking. Otherwise it will be so risky with old age domain in SEO ranking. In some respect New domain is far better than Old domain if old age domain got penalty by Google, has lots of junk back link. So either big or small factor fully depend on some situation.
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  • Profile picture of the author hitaseo
    Yes! Definitely it put some effect on your SEO.
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  • Profile picture of the author vnwebgroup
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    • Profile picture of the author dburk
      Originally Posted by vnwebgroup View Post

      Domain name age plays a very important part in SEO. Older is name, is better.
      Hi Alex,

      Sorry, but I must call that what it is, and IMO it is hogwash.

      After nearly 20 years of Internet marketing tests, I have never seen a single case where the age of the domain made any measurable difference.

      There are other factors that are important, like longstanding backlinks, but without those backlinks your domain that was registered 10 years ago will perform exactly the same as the domain that you registered a few weeks ago.

      After many years of testing this notion I can say I have never seen any evidence to suggest your assertion is true, nor has anyone that I have publicly challenged on this forum, and others, ever produced such evidence.

      If anyone can produce anything other than an unsubstantiated claim to support assertion, then please do.
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  • Profile picture of the author fazilbaig000
    i think there is no domain age factor on seo... seo depends on your content
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  • Profile picture of the author fazilbaig000
    Matt Cutts did a nice article on this topic as well (link below if anyone is interested). The consensus does seem to be that it is a small factor that can be overcome with other more important factors of SEO
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  • Profile picture of the author SittinPerty
    Thank You, For all the great answers. Very helpful
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  • Profile picture of the author skynetindia
    Domain age can play a minor part. Google looks at the domain age just because if you're up there for a long time, that must probably mean you're publishing quality content.
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  • Profile picture of the author Jayski32
    It matters.

    For local rankngs for a new business a great trick is to buy an old domain and redirect it to the new business domain. Give the domain some age. Ranked a major market attorney site using this method in less than a month (other methods used as well) not that long ago.
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  • Profile picture of the author ivink
    According to Matt Cutts (from Google) “The difference between a domain that’s six months old verses one year old is really not that big at all.”.
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