Looking for some info - rebuilding a site

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Looking for some advice from the experts here. I have a site that was smacked by the Google zoo, and went from 1k uniques a day down to around 100-200 literally overnight. I scraped a lot of content from Wikipedia and paid the price for what was a generally poor site. I pretty much just ignored it for the past year or so, but I'm now in the process of rebuilding it. Currently the majority of my traffic comes from Yahoo. I have a similar site that is averaging about 1500 uniques a day that is generating about $1K a month from affiliate sales and $150 a month from Adsense, so I would really like to get this old site back up in that range.

The site is Home - Tickets, Seating Charts and More from Where's My Seat? and it's a site that features seating charts for stadiums, arenas, etc. and I sell tickets through it using an affiliate plug in. I was using a premium theme from WooThemes, but recently discovered Divi 2.0 from Elegant Themes. Based on Divi's very powerful page builder, I've decided to skip redoing the old posts and actually convert all old posts to brand new pages.

Here is my main question:

Since I'm getting very little traffic (about 10-15 visits from Google every 24 hours), should I use the de-index tool that Google has in Webmaster Tools to remove the crappy old posts with the scraped content as I rebuild each individual venue?
#search engine optimization #info #rebuilding #site
  • It looks like you need to do some keyword research and find out WHAT people are actually searching for. Once you know, you can silo your site down.

    For example, Hubert H. Humphrey Metrodome, Minneapolis MN would link to a post/page called:

    Hubert H. Humphrey Metrodome Ticket Prices

    That's assuming that "Hubert H. Humphrey Metrodome" actually gets searched. I do it all the time with all of my sites and see great success.

    An example would be:

    Root: foodprocessorreviews.com
    Recipes Page: foodprocessorreviews.com/recipes/
    Individual Page: foodprocessorreviews.com/recipes/banana-smoothie
    Individual Page: foodprocessorreviews.com/recipes/banana-and-strawberry-smoothie

    foodprocessorreviews.com/recipes/banana-and-strawberry-smoothie would link to foodprocessorreviews.com/recipes/banana-smoothie somewhere in the content as it's relevant. All of the individual pages would link back to: foodprocessorreviews.com/recipes/

    Before you know it, you've created a silo structure that only links to relevant content.
  • Thanks @Icematikx, I like the idea of a silo structure, but my question was more about whether I should use the de index tool for the old posts as I update to the new pages. I do have a pretty good grasp of what people are searching for to get to my sites. Now I just need to jump up in the SERP's, especially Google
  • I actually just wrote an article on this which may help you, its in my sig

    poor quality links are definitely going to have an impact on your rankings, if you have used services creating low quality links then that right there explains the drop.

    Thankfully there is light at the end of the tunnel, just follow what i did
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    Looking for some info - rebuilding a site

    Looking for some advice from the experts here. I have a site that was smacked by the Google zoo, and went from 1k uniques a day down to around 100-200 literally overnight. I scraped a lot of content from Wikipedia and paid the price for what was a generally poor site. I pretty much just ignored it for the past year or so, but I'm now in the process of rebuilding it. Currently the majority of my traffic comes from Yahoo. I have a similar site that is averaging about 1500 uniques a day that is generating about $1K a month from affiliate sales and $150 a month from Adsense, so I would really like to get this old site back up in that range. The site is Home - Tickets, Seating Charts and More from Where's My Seat? and it's a site that features seating charts for stadiums, arenas, etc. and I sell tickets through it using an affiliate plug in. I was using a premium theme from WooThemes, but recently discovered Divi 2.0 from Elegant Themes. Based on Divi's very powerful page builder, I've decided to skip redoing the old posts and actually convert all old posts to brand new pages.