I currently work for a local towing company that offers service to the surrounding towns, and if necessary, between here and the coast about 60 miles away.
The work we do is emergency assistance so it's rarely a planned service.
In the next month or so, I hope to break off from the company as an employee and go into business for myself. They will be my client, but I will perform the services from home as a dispatcher as well as maintain our websites and a few other services that do not require being on the road any more.
My goal is to work Monday through Friday for them and use much of what I do aside from dispatching for other, similar projects I can potentially turn into other business for myself.
One of the services I hope to provide for them for extra income is to provide leads. I'm not looking to become a lead company for other tow places, simply provide leads from the local area.
What I'm wondering is where do I find information on creating leads from the local area only? Much of what I have read here on the forums is aimed at those trying to reach the largest, most wide spread audience they can.
Some of what I plan to do is going to relevant business near the coast on the weekends to get us in the door. I'd give them my contact info, and if they send work my way, get a finders fee from the people I work for currently.
But aside from that, what is the best way to create leads locally online for the big jobs we do (semi's, motorhomes, etc.)? These are high ticket jobs and if I can bring them directly to the company, vs. the people call our shop, I can potentially earn some good money.
Any ideas on how to build that sort of system? Or where, here on the forums I can find discussions that are relevant?
Thanks in advance.
EDITED TO ADD....
I will be working on our current websites, so what I'm hoping for is advice separate from that so I can completely separate the leads I personally bring in from what is generated by our current sources.