He is a big celebrity basically and he wants to get rid of or hide bad publicity photos. If you search his name in google results on the right hand side you will see various thumbnails of him. These thumbnails are archived from other celebrity gossip websites of course.
I obviously can't get them removed from google because I am not the owner of the pictures, and the owners for alot of these sites want a large sum of money to remove them from their site since they own the rights.
I was thinking what if I fought fire with fire. Purchase several domains with similar content about the celebrity and add the photos he wants to come up in search results. My thought is that eventually it will be enough to hide the bad ones at first glance with the new ones. On the other hand of course I feel this could backfire as the bad publicity is what an ex partner keeps leaking out on him through photos. This is definitely something different but the payout would be well worth the troubles if done right. My question is can I handle this client or do I tell him I can't do this. I personally don't think I can but was wondering how others would handle the situation.