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Putting Quotes around keywords??

by GrindingHard
14 replies
  • SEO
    • |
I am curious on how this is helpful. When I type in lets say for example, "dogs with loud barks" and dogs with loud barks, I get two different outcomes. I am trying to rank youtube videos and I do notice when putting the keyword in quotes I find youtube videos, but without I don't see the same top 10. Can anyone tell me how putting quotes around the kw is helpful. To be honest I don't know anyone that searches on google always adding "keyword". It would seem to me this wouldn't be helpful for when doing KW research???.
#keywords #putting #quotes
  • Profile picture of the author HumanProof
    Using quotes gives you results that exactly match the keyword. Let's say you type in: dogs with loud barks. Some of the results might be similar, but not exact matches such as "crazy dogs barking loudly" or something.

    This is because Google has determined (for whatever reason) that they are more useful pages, despite not exactly matching the keyword.

    When you are using quotes to search, you are saying "Just give me the exact matches". Since no real searcher ever really uses quotes, I'd not pay too much attention to it.
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  • Profile picture of the author GrindingHard
    So should I just not use quotes for now on then when doing research since most searchers don't?
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  • Profile picture of the author UMS
    Using quotes is giving you a phrase match search (not to be confused with exact match, which you can't do as a search).

    It is useful as a research tool, as it gives you an idea of your competition.
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    • Profile picture of the author MikeFriedman
      Originally Posted by UMS View Post

      Using quotes is giving you a phrase match search (not to be confused with exact match, which you can't do as a search).

      It is useful as a research tool, as it gives you an idea of your competition.
      There is no such thing as a phrase match search in the Google search bar. Phrase match is a metric in the keyword tool.

      All searches you do in the search bar are exact match searches.
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      • Profile picture of the author Michael Nguyen
        Originally Posted by MikeFriedman View Post

        There is no such thing as a phrase match search in the Google search bar. Phrase match is a metric in the keyword tool.

        All searches you do in the search bar are exact match searches.
        What he said. Phrase match terminology is best used when you talk about adwords.

        When you put quotes around a keyword, you're asking Google to return all search results which have those keywords in that order.

        All this "putting keywords in quotes" then using intitle, inurl, then broad match etc, came from the WSO and ebooks of a few years ago, probably still do. This approach to keyword research especially on WF has stuck, it shouldn't have.

        Who cares about results found when you use quotes, you just need to make a judgement on the top 10.

        I can do a quotes search and only return back 20 results but those 20 results, (as your led to believe by those old amazon niche courses and WSO) you might think are weak. They could in fact be monster sites, and there will be no way to get to page 1 of Google.

        All you care about is the top 10 and how strong those sites are. Takes gut feel and experience to make that call, as well as other metrics PM if you want to know my "secret" metric
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      • Profile picture of the author UMS
        Originally Posted by MikeFriedman View Post

        There is no such thing as a phrase match search in the Google search bar. Phrase match is a metric in the keyword tool.

        All searches you do in the search bar are exact match searches.
        Not so.

        For example, if you search for:

        "waterproof sunblock"

        some of the highlighted search results are:

        "waterproof" sunblock
        'waterproof' sunblock
        "waterproof", "sunblock"
        Waterproof-Sunblock

        which are all phrase match results.
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        • Profile picture of the author MikeFriedman
          Originally Posted by UMS View Post

          Not so.

          For example, if you search for:

          "waterproof sunblock"

          some of the highlighted search results are:

          "waterproof" sunblock
          'waterproof' sunblock
          "waterproof", "sunblock"
          Waterproof-Sunblock

          which are all phrase match results.
          No it is so. Putting quotes is telling the search bar to include results that contain both those words. Nothing to do with phrase match.

          Every search is an EXACT search.

          Phrase match is data in the Keyword Tool. That just says how many searches are done containing those words in that order.

          For the phrase waterproof sunblock...

          waterproof sunblock
          buy waterproof sunblock
          where can I find waterproof spf 50 sunblock
          is waterproof sunblock really waterproof

          are all searches that would show up in the phrase match data in the keyword tool.

          Once again though, there is no such thing as a phrase match search in the Google search bar. EVERY search is an exact match search. Doesn't matter if it has quotes or not.
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  • Profile picture of the author Surajrai
    "dogs with loud barks" will give you an idea about competition. It will show search results about web pages which are using "dogs with loud barks"in title, as keywords or in description.
    Only search experts like seo executive use keywords with quote. You should not use it.
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  • Profile picture of the author johnben1444
    Using keywords with quotes pulls out mainly sites with relevant to that term in their titles, description.
    And that is meant for SEO users.

    While the keyword with quote is what the ordinary visitors uses.
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  • Profile picture of the author Dr los3
    Find web pages that contain the term "google.com" is what putting quotes around the keywords will do.
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  • Profile picture of the author yukon
    Banned
    Quotes is [exact].

    Without quotes is pulling text from all over the ranked page in no particular order.
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  • Profile picture of the author dburk
    Hi GrindingHard,

    Quotes used in a search is way of filtering results which only include the exact word or phrase. It is one of a number of advanced search techniques known as search operators.

    And yes, people do actually use them in real searches, but it is a relatively small number of power users that use search operators, and they are not meaningful in keyword research for search volume data. For keyword research they can help you find your own, or competitors' pages that use the exact word or phrase on their pages, but again not meaningful for keyword ranking or keyword search volume.

    The search operator using quotes has no relevance to AdWords keyword matching options like exact match, phrase match, and broad match. Those are for ad targeting and totally unrelated to search operators.
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  • Profile picture of the author GrindingHard
    Thank you everyone for the great information. Since I am new to this what would you all recommend on how to do the research? Like for example I want to get on the first page of "diets that work quickly" ( just a example) should I just type the site keyword in google then and do competitive research on the top 10 instead of putting it in quotes and running it through keyword tool?
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    • Profile picture of the author dburk
      Originally Posted by GrindingHard View Post

      Thank you everyone for the great information. Since I am new to this what would you all recommend on how to do the research? Like for example I want to get on the first page of "diets that work quickly" ( just a example) should I just type the site keyword in google then and do competitive research on the top 10 instead of putting it in quotes and running it through keyword tool?
      Hi GrindingHard,

      Yes, do that instead.
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