A landing page as the home page of my website

If you do not really care if the visitors come back to your blog then, Yes.

But, if you would like to have people keep coming back then, No.

al

Hi convictie,

Technically speaking, a "landing page" is always the first page your visitor will see when arriving at your website from an advertisement, search result, or link. That makes the first part of your question self-evident, the first page is always "the" landing page. While it is common to refer to a page that has been designed specifically as a dedicated lander for a specific advertisement as a "landing page", any page of your website can be a landing page if you are pointing traffic there.

To answer the second part of your question which is whether your homepage should be dedicated to a single objective, or more like a traditional homepage. Well the answer to that question varies based on whether your website has a single objective or multiple objectives. In either case, every page of your website should be designed to focus on a single primary objective. This doesn't mean the page cannot have secondary objectives, as long as those competing objectives are not equally weighted to the primary objective for visitors of that page.

Generally speaking, the homepage of a traditional website, with multiple objectives, will be designed with navigation as the primary objective of the homepage. The goal of this type of homepage is to help the visitor find the page, or section of the website that allows the user to complete their intended objective.

On the other hand, when a website has a single objective, it is usually a best practice to design the homepage with a focus on completing that objective which generally provides a better user experience.

Since any page of your website can become the landing page for an advertisement, search result or link, you need to stop thinking in terms of your website as place with a single entry point. That is not how the web works, and is definitely not how search engines work.

Search engines do not rank websites, they rank individual web pages. Once you fully grasp this fundamental concept the answer should be self evident. Make sure that you are promoting and optimizing each page of your website for the exact type of traffic that should be arriving at that page as the landing page for the user's visit.

Any page of your website can become the landing page for a specific source of traffic. Focus on selecting the proper landing page for a given search term and stop thinking about reorganizing your website with the silly notion that everyone will arrive at your homepage, because they certainly will not if your traffic source is from search engines.

I think a home page must be a landing page in every sense. If you are selling a product or service, put up a contact form either at the top or at the bottom and put your content or services or pruducts you sell or provide in the body.

No, I would not suggest that you put it on the home page. You should try to make website engaging to your users and this will keep them coming back. It will also help to give a long-term quality page rankings.

The forum is working the way it should, so nothing to worry there (for those complaining). What you need to understand is not every niche and product works in the same way. Test your conversion and then tweak it and again test. That's the only way to find out what works best.