10 Lies You Should Never Believe From SEO "Gurus"

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I just read an article at marketingland.com that i thought was quite interesting and want to share with you and hear what you guys think about it.

They talk about 10 different lies that seo gurus try to sell to clients.

1. I Can Get You The #1 Position On Google.
2. Every Industry Is The Same In The SEO World. I Don't Need Specific Experience In Your Field.
3. Duplicated Content Is Fine.
4. The More Links, The Better
5. The More Keywords, The Better
6. I'll Submit Your Site To Hundreds Of Search Engine Directories
7. My Techniques Are Too Complicated To Explain
8. You Don't Need To Worry About Google Algorithm Updates
9. All You Need Is SEO
10. I'll Get Your SEO Fixed In A Month For A Flat Rate

I thought it was interesting to read. what do you think? is this true or not?

Article: 10 Lies You Should Never Believe From SEO "Gurus"
#“gurus” #lies #seo
  • Profile picture of the author tbtb123
    another lie is "Buy PR X+ DA X+ PA X+ TF X+ CF X+ etc... domains"
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  • Profile picture of the author mkgg
    1. I Can Get You The #1 Position On Google. - How is this a lie ? I haven't seen any seo's promise #1 position but i assume the article means page 1 or top 3 positions and based on my experience the good ones can do it (its not impossible). In fact i would be wary of SEOs that tell you they can't promise any rankings because if they don't believe what they do works why should i ?.

    2. Every Industry Is The Same In The SEO World. I Don’t Need Specific Experience In Your Field. - Again how is this a lie ? If you know seo and what makes things rank you can rank anything, sure some niches are competitive than others but the difference competitiveness of a niche doesn't make it a lie. I have never delved into affiliate marketing or have any experience in it but ranking sites in it is any different than my own niche ? Nope.

    3. Duplicated Content Is Fine. - Did an seo company really told someone that ? Wow, run forrest run because it is a big fat lie. I agree. Also this point is to promote the author's website as he specializes in content marketing and i highly doubt any SEO will ever tell this point to any customers.

    4. The More Links, The Better - It is True and not a lie - But not spammy links

    5. The More Keywords, The Better - LOL - LIE

    6. I’ll Submit Your Site To Hundreds Of Search Engine Directories - How is this a lie ? Its stupid. Not a lie

    7. My Techniques Are Too Complicated To Explain - The guy who wrote that article is a lie because he preaches this pillar thing for this point with social media being the third, social doesn't do jack shit. As for this point, maybe the seo company doesn't want to give away their methods, its somewhat of a lie indeed.

    8. You Don’t Need To Worry About Google Algorithm Updates - Not a lie. True. You go with a white hat seo company you don't need to worry about that. The article doesn't differentiate between blackhat and white hat.

    9. All You Need Is SEO - Again the dude who wrote the article is a lie because this is what he says for this point "Your website rankings can improve through your active presence on social media, consistent blog posts, and even your offline marketing efforts."

    10. I‘ll Get Your SEO Fixed In A Month For A Flat Rate - If by seo you mean on-page optimization its true, you don't even need a month. If by seo, you mean a ton of other things then its a lie.

    I think the article should be named The 10 things SEOs promises instead of the current title because they are not lies. Most seos promise the above but they are a great sales pitch and some can deliver that, others can't but you can't just generalize it as a lie.

    Also that article is written to promote the author's website. Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency no wonder he promotes social media as a ranking factor and condemns links calling them a lie. His own goal is to produce a backlink from that site so he is a lie himself.
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    • Profile picture of the author MikeFriedman
      Originally Posted by mkgg View Post

      1. I Can Get You The #1 Position On Google. - How is this a lie ? the good ones can do it (its not impossible). In fact i would be wary of SEOs that tell you they can't promise any rankings because if they don't believe what they do works why should i ?.
      Nobody can or should promise that. For one thing, changes in the algorithm are rather unpredictable. Tomorrow Google might decide they hate webpages that have more than 2 images on them. Or any website with a video is spammy. Unlikely and extreme examples, obviously.

      More than that though, I cannot predict what the competition is going to do. The guy who is number one right now might be spending $1000/month on SEO. He sees a new site creeping up on him and might decide to up it to $8000/month.

      Yes, if everything stays static, I can pretty accurately predict what it will take to be #1 for a keyword. However, all the other websites are not going to just sit back and do nothing.

      That's why anybody guaranteeing a #1 ranking is full of crap.
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      • Profile picture of the author mkgg
        Originally Posted by MikeFriedman View Post

        Nobody can or should promise that. For one thing, changes in the algorithm are rather unpredictable. Tomorrow Google might decide they hate webpages that have more than 2 images on them. Or any website with a video is spammy. Unlikely and extreme examples, obviously.

        More than that though, I cannot predict what the competition is going to do. The guy who is number one right now might be spending $1000/month on SEO. He sees a new site creeping up on him and might decide to up it to $8000/month.

        Yes, if everything stays static, I can pretty accurately predict what it will take to be #1 for a keyword. However, all the other websites are not going to just sit back and do nothing.

        That's why anybody guaranteeing a #1 ranking is full of crap.
        Yeah but i was talking generally and i believe so is the article, i haven't seen any seo's promise #1 position, most do page 1 so i assume that is what article meant. Page 1 is not that hard, neither is the top 3 depending on niche.

        I haven't tried any company that offers #1 spot so no idea there. But had mixed results with page 1 companies and based on that, i have to say its not a lie. Heck, some blackhat services have promised top 5 and delivered exactly on some churn and burn sites.


        PS: Edited my first post to explain what i assumed.
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    • Profile picture of the author dennis09
      Originally Posted by mkgg View Post

      1. I Can Get You The #1 Position On Google. - How is this a lie ? I haven't seen any seo's promise #1 position but i assume the article means page 1 or top 3 positions
      Last time I checked #1 meant #1. And you'd have to be a pretty sh*tty person to make that promise to someone.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Edlund88 View Post

    7. My Techniques Are Too Complicated To Explain
    Are you ranking pages or selling information about SEO?

    I doubt the average business owner is going to care/understand the small details in SEO.

    Example, If I take my car to a mechanic to have the transmission fixed, I don't care about all the little details, either the car is fixed or it's not. Either your ranking pages long term or your not.
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  • Profile picture of the author Ryan3
    Basically anything seo bloggers say.
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    • Profile picture of the author Sheila Ross
      Originally Posted by Ryan3 View Post

      Basically anything seo bloggers say.
      Not all of them but a lot of them. They wants to keep things under cover as a secret.
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  • Profile picture of the author Ghoster
    People who believe #1 amaze me. Some SEOs talk as if they can predict Google or somehow control Google. This is hubris. We're all at the mercy of Google, and promising a certain rank within a certain period of time is BS.

    Besides, most clients want to rank for "diet" or "excercise" or some crazy thing. Are SEOs really going around promising to rank for those terms?
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    On the whole, you get what you pay for.

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  • Profile picture of the author deekay
    One adjective is missing on this: "4. The More Links, The Better".
    It should have been "4. The More NATURAL and QUALITY Links, The Better."
    Right?
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  • Profile picture of the author craighakwins
    I hear those lies at least twice a day.
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  • Profile picture of the author shashikant1010
    in seo industry no one say about google update. and they always take clue in contract about google update.
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  • Profile picture of the author st0nec0ld
    Originally Posted by Edlund88 View Post


    7. My Techniques Are Too Complicated To Explain
    I must say, SEO as a whole is too complicated and broad to explain.
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  • Profile picture of the author sarahjohs
    With the updates moving around, assuring #1 is highly incredible. Duplicate content, more link, etc, etc makes it clear that the service is going to be a better one. I still doubt if there are such statements being made when it is obvious that duplicate content is not an effectual way to carry out.
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    • Profile picture of the author Rob de Roy
      Anyone can get place 1 on Google. The question is, what keyword
      You can imagine yourself a keyword. With this you then place 1.Whether this is useful is a another question, but, you're number 1
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      • Profile picture of the author paulgl
        If they really said "search engine directories," then they have no clue
        as to what a search engine is, or a directory.

        Every good "white hat" seo company is doing things the labelers of "white
        hat" would call "black hat."

        Did they say "duplicated content" as well? Man they need a better command of the
        English language. Duplicate content is just fine, and sometimes needed.

        I guess marketingland has a new plan for promotion...people feel the need to spam...
        er...um...share a link.

        But it's a two-edged sword. Post a link, get flamed, and what does that do to the
        online rep of said site, especially taking into consideration the authority of the WF?

        Paul
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      • Profile picture of the author craighakwins
        Originally Posted by Rob de Roy View Post

        Anyone can get place 1 on Google. The question is, what keyword
        You can imagine yourself a keyword. With this you then place 1.Whether this is useful is a another question, but, you're number 1
        LOL misleading though
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  • Profile picture of the author koz2014
    By saying that as a SEO company you can guarantee nothing, you are off the hook and don't have to produce much results (leaving aside reputation, etc). It is true that no one can guaranty it....BUT what if a SEO firm has a great track record that they know within familiar area (e.g. doctors in Austin) on average what kind of keywords they can "almost" guarantee? What I mean is wouldn't it serve the public and consumers if a SEO firm could say something like "We will guarantee top page ranking for keywords X & Y OR you pay nothing (or pay less)!" This way a customer can get a guarantee and the SEO company can also take some risk.... In a way, if the SEO company has already gotten top page ranking for "Austin Doctors" it would have some idea about how to do it for another doctor in Austin... Basically, based on their own track record they can take some educated risk while giving a customer a peace of mind.

    Not sure a great idea but what do you think of something like what I mentioned so both sides risk some ? We guarantee XXXXX or its free! Or We guarantee XXXXXX or you get certain percentage of the fee back? Any thought on that?
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  • Profile picture of the author seo-expert
    More like "Snake Oil" salesmen than SEO "gurus". LOL. You had me at #1. hahaha.. Google #1 indeed!!!
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  • Profile picture of the author efforts1234
    I think the first promise is a lie for sure.One can't say in advance that I would bring your site on top in google rankings.It takes time for sure.
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  • Profile picture of the author Ricky Parker
    "Without counsel plans fail, but with many advisers they succeed."

    All I got to say.
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  • Profile picture of the author zeviion
    OK...Dear according to you these things is lie then what should commit to client.
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  • Profile picture of the author Suzanne8
    This thread has been helpful to me, since I'm a newbie in internet marketing. I just started my website the other week, and I'm still learning the ropes in SEO. I still have a loooong way to go. Can anyone recommend some quick tips on how I can get the word out about my site? Sorry, I just need a few ideas from the pros here. Thank you. :-)
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  • Profile picture of the author SEO Power
    If it sounds too good to be true, it probably is. That's the #1 rule of thumb to follow in distinguishing between shady SEOs and honest ones, between false and true claims.
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    • Profile picture of the author The Niche Man
      Originally Posted by SEO Power View Post

      If it sounds too good to be true, it probably is. .
      I've experienced and seen some things I first "thought" was too good to be true.
      So, now I say, "if it sounds too good to be true, it probably is ... until proven otherwise!"
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      • Profile picture of the author monaseer
        We can't compare Apples to Oranges,And we can't say Every One in this Industry lies,There are many who can do that now but that costs, Obviously something still causes one page to rank higher than another, and it's a combination of inbound links, social signals (likes, shares, tweets, +1s), and good quality content. Actually, since the geniuses at Google can distinguish legitimately earned inbound links and social signals from bogus ones, and since legitimate inbound links and social signals are earned by having good content, ranking basically all comes down to content.

        Good content is content that causes real humans to visit the site, and yes the algorithms can actually detect that. This is called content marketing, but unfortunately, many content marketers do themselves a grave disservice by still referring to it as SEO. Actually, you should be wary of any firm trying to sell you content marketing services if they still call it SEO, because there's a good chance said firm is still going to spend some of that time they're billing you for doing the old tricks that no longer work. Some of these companies are outright dishonest, but others must just operate on old information having not realized that the game is up and Google has won.
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        • Profile picture of the author MikeFriedman
          Originally Posted by monaseer View Post

          Obviously something still causes one page to rank higher than another, and it's a combination of inbound links, social signals (likes, shares, tweets, +1s), and good quality content.
          Please show one bit of solid proof that likes, shares, tweets, and +1s have anything to do with a page ranking. I have yet to see any.

          Originally Posted by monaseer View Post

          Good content is content that causes real humans to visit the site, and yes the algorithms can actually detect that.
          The algorithms cannot tell what visitors are doing on a site.
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          • Profile picture of the author monaseer
            [QUOTE=MikeFriedman;9376964]Please show one bit of solid proof that likes, shares, tweets, and +1s have anything to do with a page ranking. I have yet to see any.

            The idea that social signals are worthless is false. Both Google and Bing consider social signals when deciding how highly to rank a site. At a minimum, Google definitely looks to see how many tweets and retweets a URL has. Same thing with Facebook likes.

            I think a lot of SEOs are threatened by this, and that's understandable.

            I would say social networking coupled with quality, unique content is better than Web 2.0. If the content is useful, people will share it. You can use tools like BuzzSumo to find influencers easily enough. Give them a reason to give you a link and a share.

            And while any answering to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:

            Number of people that like your brand on Facebook
            Number of Facebook shares
            Number of Twitter followers
            Number of tweets mentioning your brand name or including a link to your website
            Number of people that "have you in their circles" (Google+)

            Indirect impact comes from:

            Increased inbound links and citations due to improved online visibility/brand awareness
            Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
            Decreased bounce rate, higher time on site, and more repeat visitors to your website

            While the direct impacts are pretty straightforward.

            The most powerful indirect impact of social media is its ability to generate new inbound links by improving brand awareness and overall online visibility.

            If you're able to be found, you're able to be linked to, and links are still the most important and valuable ranking factor. In fact, while the debate heated up at the July 2012 SMX Advanced over whether social signals were catching up to links in terms of direct impact in the ranking algorithm, Danny Sullivan conducted an interview with Matt Cutts in which Cutts hinted that that links were still the most important criteria in comparison to social signals.

            Cutts said, "So, there's this perception that, yes, everything will go social, or links are completely obsolete, and I think it's premature to reach that conclusion. I don't doubt that in ten years things will be more social, and those will be more powerful signals, but I wouldn't write the epitaph for links quite yet."
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            • Profile picture of the author MikeFriedman
              Originally Posted by monaseer View Post

              While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:

              Number of people that like your brand on Facebook
              Number of Facebook shares
              Number of Twitter followers
              Number of tweets mentioning your brand name or including a link to your website
              Number of people that “have you in their circles” (Google+)

              And like I said, there is zero proof that any of this impacts rankings. Nice job dancing around it though.

              And as far as what Cutts said, he basically said that social signals have zero impact on rankings.
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  • Profile picture of the author Laubster
    I think all but #2 are lies. Unless you're doing pure whitehat and actually networking to get links, experience doesn't in one industry doesn't matter. Their algo may be slightly adjusted for the industries they've said they review manually (health and wealth), but they're not THAT different.
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