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UK Warriors: SEO - Competing Sites Data

by Matt Hoey
5 replies
  • SEO
    • |
As a UK Warrior and part of a UK SEO web design company I research keywords for UK clients marketing in the UK.

There is one aspect i'm still not 100% sure about and have only experimented with slightly.

It sometimes comes to pass that a keyword will have for example:

74,000,000 competing sites in Google selecting "the web" and 300,000 competing sites when selecting "pages from the UK".

I have worked on sites that rnak well in this situation but i'm still not sure fi they make good targets. I can EASILY rnak a site for a 300k keyword, but "the web" 70m results scares me.

Has anyone else faced this situation?

Have you found that the 300k in the UK is an indication of a gap to rank a site or does the 70m "in the web" show that it is too competative?
#competing #data #seo #sites #warriors
  • Profile picture of the author affiliated survivor
    How large is the percentage of people in Uk that search the "the Web" or "Pages from the UK"? I think most will just leave it at "web". So you will lose a lot of traffic if you rank well in "uk" but not on "web".
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  • Profile picture of the author PeteHarrison
    Hi Matt,

    The results returned will, to a large extent, depend on whether the user uses google.com or google.co.uk to perform their search.
    Assuming the site you are trying to rank is a .co.uk and hosted in the UK, if the user uses the Google UK datacenters then their searh results will be biased towards UK results.

    Pete
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  • Profile picture of the author michael_nguyen
    what is the PR and backlink number for "the web" do you feel you can beat them? The 300,000 just mean pages and not all will be competing. Lots will just happen to have the keyword but not exactly optimized
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  • Profile picture of the author M0n3yMan
    actually if you are searching in the uk and go to google.com you will be redirected to google.co.uk.

    also searching on google.co.uk with "the web" will still give you tailored results and uk based sites have more weight, Well certainly on product based searches, I think from testing that info based searches are pretty simular to us .com results.

    I wouldnt worry too much about the number of sites it returns and concentrate more on analyzing the top 10 results returned.

    I have been number 1 for a result that returned 70+ million with minimal content and 6 crappy backlinks where the top 10 werent optimized and also have not cracked top 10 for terms with less than 300,000 because they were highly optimized.
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