Content and eCommerce, 2 questions that I need help answering!
- SEO |
I have 2 questions that are very different pertaining to an eCommerce site that I am building. They are broad questions, and I wasn't exactly sure where to put them on this forum so go easy on me!
I am an authorized distributor of a popular worldwide brand that hasn't yet been fully established in the United States. It's pretty much free reign (for now). It has a promising future in the right hands. However, I would be doing a great deal with work with brand development.
This product is category specific, for example purposes.. lets say its "watches". Now, I want to start an eCommerce website focused around this ONE brand exclusively, because in my opinion, niche marketing is the only real advantage over bigger retailers like Amazon that have everything under the sun for sale in one place. But they lack focus caring uniquely over each brand and product page. Its like craigslist ads vs an outlet store. I can focus on the brand's image, rich media, and content specific to the brand which makes things far more straight-forward.
Anyways, Question #1: brand authority, and selling the brand as an authorize distributor. Can I make a site with the domain name [brandname]watches.com? Can I use the brand's logo or title art in promotions/advertising? Would it be common practice to ask the brand for these rights if not?
Question #2: I want to create a lot of great content for the brand specifically, videos, unwrappings, product reviews and comparisons vs other brands, you know.. just run-of-the-mill brand development and awareness. I can go about this 2 ways - make the eCommerce website a hybrid between selling the brand and a fansite for the brand with all of this content conveniently placed under one roof. The benefit being SEO, the disadvantage being the bias of sales on the same site. Or method 2, posting the content somewhere else (blog), youtube...whatever and redirecting to our site (or not linking at all). Customers trust the information more..ect.ect. Which way should I go? What's proven better for conversations aka sales revenue. As I go through learning about Google Authorship and such, it might be easier to go through Wordpress with the content?
Thanks ahead of time for your suggestions guys! Very appreciated!
-
serpyre -
Thanks - 1 reply
{{ DiscussionBoard.errors[9390924].message }}-
Jasper216 -
Thanks
{{ DiscussionBoard.errors[9390940].message }} -
-
-
SEO Power -
Thanks
SignatureONE HOUR INDEXING - STOP WASTING MONEY ON LINKS GOOGLE NEVER FINDS{{ DiscussionBoard.errors[9391309].message }} -
-
SEMResource -
Thanks - 1 reply
{{ DiscussionBoard.errors[9392503].message }}-
Jasper216 -
Thanks
{{ DiscussionBoard.errors[9392740].message }} -
-