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PPC: Disadvantages of large keyword lists

by Fukuko
1 replies
  • SEO
    • |
When targetting a new niche, why would you choose not to create a large keyword list (eg >100), other than the additional admin? I usually go for around 1000 keywords (Phrase match) and break them into around 10 adgroups. After a week, if a kw hasn't converted I delete it. Going for a small list on 'broad match' may generate more volume and you can build your kw list if you track the kw's, but the traffic will initially be less targeted and you will waste some money.

So why not always go large? Its so easy with all the kw tools.

Any advice is really appreciated!
#disadvantages #keyword #large #lists #ppc
  • Profile picture of the author scorpions84
    Last time, I created a large keyword list which consist of more than 200 keywords and not all keywords get traffic nor impressions. They are very specific and I used them in search network.

    It seems that you're using your 1000's keywords in content network. Am I right?

    BTW, the 200 keywords aren't spitted out from any kw tools available in the market.lolz...
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