Question About Category/folder Structure.

by 3 replies
4
I have read some articles about flattening site structure, I also read chapter 6 on this from The Art of SEO, where they also suggest that on sites with 10000 or below pages users, should be able to get to any page in 3 clicks.

On our site (removed), I have a hierarchical structed that I believe its good way for customers to find specific products based on brand, condition, and printer type.

So we have:
New Printers
-- Laser Printers
---- HP Laser Printers
---- Lexmark Laser Printers
-- Color Laser Printers
---- HP Color Laser Printers
---- Lexmark Color Laser Printers


The entire menu is shown everywhere, so it actually takes you 1 click to get to the specific category.

Benefits I see:
1. I could add SEO content to each page, and target specific keywords related to brands, and condition:
I could optimize one page for HP Printers, and another for HP Refurbished Printers, I could optimize one page for HP Printers and another for Lexmark Printers.
Am I wrong with this assumption? I could do link building campaings based on the more important keywords for a specific category.


2. And the big question is about urls, if you see the deeper level, url is something like:
Example Domain
/refurbished-printers
/laser-refurbished-printers
/hp-laser-refurbished-printers

still the user can get to the lowest category in one click, but can this be keyword stuffing?


3. If the answer to Nr 2 is a big yes, "Warning", I could flatten more the category and urls
and instead of the long url on Nr 2, I could just put:
/hp-laser-refurbished-printers

technically possible with the CMS I am using



thanks a lot for your help!
#search engine optimization #category or folder #question #structure
  • You are over-thinking it and spending too much time worrying about trivial things. There is nothing wrong with the way your site is currently organized.
    • [1] reply
    • I thought that I might be doing keyword cannibalization on my urls because they are too long and more or less repeated, but if you take a look each folder(category), has a specific set of products and therefore it makes sense the way its
      • [1] reply
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    Question About Category/folder Structure.

    I have read some articles about flattening site structure, I also read chapter 6 on this from The Art of SEO, where they also suggest that on sites with 10000 or below pages users, should be able to get to any page in 3 clicks. On our site (removed), I have a hierarchical structed that I believe its good way for customers to find specific products based on brand, condition, and printer type.