SEO Smart Links WordPress Plugin

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Yo, does anyone use the SEO Smart Links Wordpress plugin? I'm trying to figure out if it's hurting my on-page SEO. My client's rankings have dropped significantly in the past 3 months (no manual penalty in GWT).

I have it setup to link the first mention of the term "divorce" on each page to the divorce page. So basically if the term "divorce" is mentioned on a page then it'll link back to the divorce page.

What are your thoughts? Your feedback is greatly appreciated.
#search engine optimization #links #plugin #seo #smart #wordpress
  • It's a fairly bad sign when you hire an SEO to do your on-page work, only to find they're using plugins to automate the simplest yet most important tasks on-site.

    Algo penalties won't get a warning in GWT either.

    Are you building external links to the domain?
    Are you automating this process too?
    • [2] replies
    • Sounds like you have never heard of over optimizing a keyword. Just going off of what you said
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    • Actually, it's not a simple task when the site has over 1,000 pages indexed by Google.

      And no. I don't engage in automated link building. We use a PR team to build quality, natural links.
      • [1] reply
  • Honestly, my thought is that is a pretty bad. You are linking to a page with no thought or reason behind it.

    I'm not trying to pile on, but what you are doing makes no sense.

    I'm going to guess this is an attorney who handles divorce cases. First thing I would do is see if their site really needs to be 1000 pages. I would bet there is a lot of subpar and worthless content in there. Then I would organize the internal linking in a way that makes sense. I'm sure there are posts about many different topics relating to divorce. They could be linked together in a strategic way, with a few of them ultimately pointing to the "divorce" page instead of just every time a page mentions the word "divorce" throwing a link in there.

    And if you think that is not worth your time, so be it. I would just turn off the plugin and see if the rankings return close to where they were. Then you will have some pretty solid proof that your strategy with this plugin is lacking.
    • [ 1 ] Thanks
    • [1] reply
    • Thank you my friend. Your feedback is greatly appreciated. I will turn off the plugin and see what happens. Hopefully this solves the issue. Thanks again, Mike!

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    Yo, does anyone use the SEO Smart Links Wordpress plugin? I'm trying to figure out if it's hurting my on-page SEO. My client's rankings have dropped significantly in the past 3 months (no manual penalty in GWT). I have it setup to link the first mention of the term "divorce" on each page to the divorce page. So basically if the term "divorce" is mentioned on a page then it'll link back to the divorce page.