Which Is More Important When Link Building, PR or DA (Niche Related Home Page Links)

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Hey guys, hopefully someone will allow me to pick their brain on this.
When building backlinks and finding web owners who are willing to give you a home page backlink on a niche related website, which is more important, PA or DA? I know my backlink will pass good juice because of PR, but in reality is DA not more important in the eyes of Google?
#building #home #important #link #links #niche #page #related
  • Profile picture of the author MikeFriedman
    DA and PA are just some numbers Moz made up. They have zero relevance to Google.
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  • Profile picture of the author Mike Anthony
    Respectfully totally disagree with Mike F.

    Like any metric made to model Google's flow of PR DA can be and is (in several serps) a relevant metric to ranking in google

    Easily gamed but not just a made up number since many of the metrics utilize the same sites.

    Its been nearly a year since a Pr update and the longer there is not one the less reliable Pagerank from google gets.
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    • Profile picture of the author chris_87
      Originally Posted by Mike Anthony View Post

      Like any metric made to model Google's flow of PR DA can be and is (in several serps) a relevant metric to ranking in google.
      The issue with many third party metrics is they do not calculate how PR flows through a domain like Google does. For instance, I was looking at an inner page on a high authority site today. Third party tools (majestic, ahref, moz) indicated the page was of little value; however, it had a PR of 5. The page had no external backlinks, and a very basic internal linking structure.

      The high PR of the page was a direct result of how PR flows through a domain, and none of the third party tools were able to detect this, and I see this quite a bit. These inaccuracies will become more of a problem moving forward as the days of toolbar PR being updated are likely numbered.
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      • Profile picture of the author Mike Anthony
        Originally Posted by chris_87 View Post

        The issue with many third party metrics is they do not calculate how PR flows through a domain like Google does. .
        no they don't and another one you probably know is they suck at detecting nofollow too but we will have to make due because right now that PR5 you are looking at might not be a Pr5 either but a Pr4 or worse.

        SO metrics suck across the board now but at least with Moz and Majestic you can find out these things and try as best to work with using them regardless whereas with Pagerank Google is making good on their projection that they are not committed to updating the toolbar often if at all.


        Practically we are already at a year as the last Pr update pushed in december was based on data before August 2013. Anyone who doesn't believe me I have two Pr4s I would like to sell you. No links to them but yep toolbar PR4s.

        lol...people might not like Moz and Majestic now but give it another 9-12 months without an update and you won't know the value of half the link opportunities without using them.
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  • Profile picture of the author MikeFriedman
    The problem is that these metrics try to mimic PR to some degree. In the past, with more frequent PR updates, they could use Google's public PR as a guideline to see if they were on the right track to viewing webpages and evaluating links similarly to Google. They could adjust their calculations as needed when Google made changes in how they evaluated PR.

    However, with less frequent, and potentially no more, PR updates, they do not have that data point to keep them in balance. The further away we go from a PR update, the more inaccurate all those other metrics become too.
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    • Profile picture of the author Mike Anthony
      Originally Posted by MikeFriedman View Post

      However, with less frequent, and potentially no more, PR updates, they do not have that data point to keep them in balance. The further away we go from a PR update, the more inaccurate all those other metrics become too.
      Thats a very good point but two things

      A) the top sites as the base sites Google uses to calculate authority are not really a mystery so as an indicator of how many hops you are away from an authority site there will be a correlation. Metrics that count on that can still have a use which is why a. lot the time trustflow isn't a bad metric .

      B) the one thing Google can't Hide is rankings. Might get more hairy if and when Google moves away from links but it is conceivable to figure out the links that are making sites rank at least in a rough way.

      But yeah give it another year or two without a PR update and things would get very dicey. However thats just what Google would love - a setup where no one knew the value of particular links. Disrupts the domain and link buying practices completely.
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