hi guys,

just trying to fully grip the concept of link juice as I keep optimizing my Amazon site. Here's my scenario:

Home Page has links to product 1, product 2 and product 3.

All 3 product pages have a link at the bottom that points them back to the home page. (i.e. "click to go back to home page")

Now if I'm building all my backlinks to the home page it would send juice onward to all 3 product pages. But what if I'm building backlinks directly to the product pages as well? Does that in turn pass link juice back to the home page?

If so, would the home page take that link juice and repass it back to those pages? Almost like a circle? or is just a single direction type of distribution?

Thanks and hope this question isn't too confusing!