SEO for Newbies - 7 Simple Tips You Should Follow

by timwal
15 replies
  • SEO
  • |
It’s not a secret that every website owner wants to get as much traffic as possible. And it’s good when this traffic costs nothing at the same time. So, this is the keystone of SEO (Search Engine Optimization)!

In order to get a lot of free traffic your website needs to be found in top 10 search results on search engines. While others are arguing about the best SEO strategies and crafty techniques to get the first page of Google, we will take a look at simple but effective SEO basics which will undoubtedly improve your site’s positions.


Website Design

You should pay much attention to the layout, structure and design of you website and try to make it look friendly for search robots. I don’t mean nice color schemes, colorful banners, animation, etc. Actually, search robots do not take these elements into account. Here we speak about usability and navigation. For example, it is extremely important to use text navigation (instead of images) and reduce the number of JavaScripts and Flash on your site.

Accurate navigation with sections and categories will help you to organize all your content properly and will make your website attractive for search engines.



Keywords


Any and every page of your website must have its own unique keywords and key phrases this page is promoted for. When you start selecting keywords for your website you should begin with keywords which are easy to promote. These are keywords which are not in much demand and have low competition. Our task is to begin with such keywords and gradually move to more competitive ones.



Title

The title of every page of your website is used to tell search robots what this page is about and what kind of content can be expected from it. Always use keywords or key phrases in titles – the keywords you are going to promote your page with. And avoid using the name of your company or website in Titles. This will only reduce value of your keywords.


Keywords in < H1 >… < H6 > tags

Imagine that the home page of your website is a first page of a newspaper. Headlines give you information about what kind of content you can find in articles of this newspaper. < H1 > … < H6 > tags are working the same way – these heading elements denote section headings. You should always add your keywords to these tags but don’t forget that these headings should include not only keywords. The most important tag is < H1 >, then < H2 > and so on.



Keyword rich content


When you are writing content for you pages don’t forget to use keywords and key phrases. Forget about any keyword density (the percentage of times a keyword or phrase appears on a web page compared to the total number of words on this page). If you repeat your keyword too many times your page will not look natural for search robots and you will not get any SEO benefits, quite the contrary your content will be penalized.

Your keyword should harmonize with words around it. You can also select and use words and phrases which Google consider similar to your keyword Google AdWords ? Online advertising by Google.



Internal Linking

Links are very important for search engines. But it does not mean that you should build only external backlinks to your website. Internal linking also plays a great role, that’s why it’s necessary to create links that go from one page on your domain to a different page on the same domain. It will help to spread link juice (ranking power) around your website. Building such links use descriptive keywords in anchor text that match the keywords the source page is trying to target.


Using Graphic and Images

Images are very important in the text on your pages, because they improve perception of information. But it is not the only reason. When you use images on your page you should always bear in mind two things. First of all you should add description with Alt Tag (Tag) turning Images into assets. Your company logo may show what you are, who you are, and even state a benefit—but the engines can’t index your image (not for keyword purposes, anyway). The search engine’s indexing-bot is oblivious to everything but text. The only indexable keyword aspect of images is the text content you place within the =”put text here”> tag. Secondly, try to add a small but clear description under the image.
#follow #newbies #seo #simple #tips
  • Profile picture of the author RaviRoy
    I think website design should be responsive so that desktop, laptop, mobile all users can access to website easily. Site speed is another important factor that SEO newbie should be familiar with. These days, it is playing great role in SERP ranking.
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    • Profile picture of the author timwal
      Originally Posted by RaviRoy View Post

      I think website design should be responsive so that desktop, laptop, mobile all users can access to website easily. Site speed is another important factor that SEO newbie should be familiar with. These days, it is playing great role in SERP ranking.
      Yes I agree with your view
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  • Profile picture of the author aliridho790
    First, write useful articles.

    Second, promotion.

    That's a simple tactic.
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  • Profile picture of the author SEO Power
    Nice tips for newbies. Your guide can be imrpoved to include a checklist so those who want to follow your tips won't forget anything.
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    • Profile picture of the author timwal
      Originally Posted by SEO Power View Post

      Nice tips for newbies. Your guide can be imrpoved to include a checklist so those who want to follow your tips won't forget anything.
      Thanks. I will look into that
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      • Profile picture of the author BenTrace
        Thanks for sharing this great info. I don't know how well internal linking does. But I know great content with the right keyword density is effective.
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  • Profile picture of the author jlongoria
    Thanks for this information. I am in the process in optimizing one of my websites and will be following this simple guide.
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    • Profile picture of the author timwal
      Originally Posted by jlongoria View Post

      Thanks for this information. I am in the process in optimizing one of my websites and will be following this simple guide.

      Glad you found the information helpful.
      Wish you the best in your endeavour
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  • Profile picture of the author accessted
    Great info.

    That should cover the basics. Lot of info there if people actually take and implement it ..
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  • Profile picture of the author ianeire
    Good, basic, clear info. These things are what everyone needs to do when considering even building a website. These things are as important as purchasing the domain name!
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  • Profile picture of the author skrmiri
    Your article is very helpful...and I wanted to ask if you have any tips for SEO STRATEGIES?

    thnks
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  • Profile picture of the author Voxleaf
    Yes these all techniques are valuable anytime but now a day content is the king and if you want a high level business then you have to introduce unique idea design and content.......
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  • Profile picture of the author arindamroy
    One of the most important aspects of On page SEO is to check that there are not more than one H1 tags. For Off page SEO the content should be unique, and the keyword should be placed ideally at about two thirds of the content. Moreover, it is better not to include direct keywords but to use phrases in front or at the back.
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  • Profile picture of the author cherbeat
    Yes, website design is really relevant. Having a website that is responsive is very beneficial. A good article with good LSI (2-4%) with Image and Videos really helps a lot. Internal linking by mixing up your keywords i.e good keyword linking ~> page 2 of your website, good synonym keyword linking to ~> page 4 and home page, etc...

    Mix up your keywords for internal linking (that is very important). Use related images (Brand your images as well) and link internally or to one of your Authoritative properties (Fan Page, Pinterest Board,etc) and include a video that is one top (write a good description for your video if you use YouTube) and embed into your posts.

    Keywords are important but keep in mind there are many factors to ranking various keywords. Some maybe out of your reach initially.

    make sure to bookmark upto 15-20 sites and use top social media properties to be seen on as well.

    Always include a optin box to capture names and emails (so you are monetized and can market your messages to your visitors in the future ***VERY IMPORTANT***)

    Good Luck!
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