In order to get a lot of free traffic your website needs to be found in top 10 search results on search engines. While others are arguing about the best SEO strategies and crafty techniques to get the first page of Google, we will take a look at simple but effective SEO basics which will undoubtedly improve your site’s positions.
Accurate navigation with sections and categories will help you to organize all your content properly and will make your website attractive for search engines.
Any and every page of your website must have its own unique keywords and key phrases this page is promoted for. When you start selecting keywords for your website you should begin with keywords which are easy to promote. These are keywords which are not in much demand and have low competition. Our task is to begin with such keywords and gradually move to more competitive ones.
The title of every page of your website is used to tell search robots what this page is about and what kind of content can be expected from it. Always use keywords or key phrases in titles – the keywords you are going to promote your page with. And avoid using the name of your company or website in Titles. This will only reduce value of your keywords.
Keywords in < H1 >… < H6 > tags
Imagine that the home page of your website is a first page of a newspaper. Headlines give you information about what kind of content you can find in articles of this newspaper. < H1 > … < H6 > tags are working the same way – these heading elements denote section headings. You should always add your keywords to these tags but don’t forget that these headings should include not only keywords. The most important tag is < H1 >, then < H2 > and so on.
Keyword rich content
When you are writing content for you pages don’t forget to use keywords and key phrases. Forget about any keyword density (the percentage of times a keyword or phrase appears on a web page compared to the total number of words on this page). If you repeat your keyword too many times your page will not look natural for search robots and you will not get any SEO benefits, quite the contrary your content will be penalized.
Your keyword should harmonize with words around it. You can also select and use words and phrases which Google consider similar to your keyword Google AdWords ? Online advertising by Google.
Links are very important for search engines. But it does not mean that you should build only external backlinks to your website. Internal linking also plays a great role, that’s why it’s necessary to create links that go from one page on your domain to a different page on the same domain. It will help to spread link juice (ranking power) around your website. Building such links use descriptive keywords in anchor text that match the keywords the source page is trying to target.
Using Graphic and Images
Images are very important in the text on your pages, because they improve perception of information. But it is not the only reason. When you use images on your page you should always bear in mind two things. First of all you should add description with Alt Tag (Tag) turning Images into assets. Your company logo may show what you are, who you are, and even state a benefit—but the engines can’t index your image (not for keyword purposes, anyway). The search engine’s indexing-bot is oblivious to everything but text. The only indexable keyword aspect of images is the text content you place within the =”put text here”> tag. Secondly, try to add a small but clear description under the image.