Competition analysis with "allintitle"????

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Ok had a quick question regarding the allintitle operator in Google. Why is it that when I search for my keyword in google with no quotes my site is listed at #6 spot, but when I do a "allintitle:keyword" my site is #1? The sites that are ranked above me with just keyword search have the keyword in their title (in same order) as well, but when I do the "allintitle" search I am listed at the top and those sites are below me.

What is Google exactly telling us when it lists my site at #1 with the allintitle, but #6 when not using the allintitle? Can we conclude anything from this in how Google is actually seeing our site even though we might not be at the top of the SERPs yet?

As for another example, I have site ranked #10 for it's keyword with regular search, but #3 when I do "allintitle:keyword."
#search engine optimization #allintitle #analysis #competition
  • That's how your site ranks among all of the sites that have the keywords in the title, but not among all of the sites that are ranking for that keyword. There are factors OTHER than title that are ranking those other sites ahead of yours on the non-title search.

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    Ok had a quick question regarding the allintitle operator in Google. Why is it that when I search for my keyword in google with no quotes my site is listed at #6 spot, but when I do a "allintitle:keyword" my site is #1? The sites that are ranked above me with just keyword search have the keyword in their title (in same order) as well, but when I do the "allintitle" search I am listed at the top and those sites are below me. What is Google exactly telling us when it lists my site at #1 with the allintitle, but #6 when not using the allintitle? Can we conclude anything from this in how Google is actually seeing our site even though we might not be at the top of the SERPs yet?