PPC - Lots of early conversions then nothing...?

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I have experimented with PPC about 5 times now. Every single campaign I have run I have seen the exact same results. I get some conversions really early on, right when I start the campaign, and then nothing for the rest of the day. I receive a ton of clicks, eat up my budget, and get no conversions. I have tried PPC to polls leading to CPA offers. I have tried PPC to landing pages preselling CPA offers and I have tried PPC to reviews of clickbank products. All with the same result. Does anyone else have this result with PPC? Does anyone know why this phenomenon exists or how to get around it? It's very frustrating. I always get very excited when I see some conversions early on and then slowly get more and more bummed out as I see my PPC eat in to any profits I may have received from the early conversions.
#search engine optimization #conversions #cpa #early #lots #ppc
  • same thing I've experienced..early on..I've been doing some research on PPC to hopefully get better at converting..I haven't jumped back in as of yet..
    • [1] reply
    • How long do you allow your campaigns to run for? If you only have a small sample size then it could simply be bad luck.

      Also you should check to see where those clicks are coming from because I've found ads clicked from video sites convert very poorly because they're usually clicked by accident. If you have any of these then you can simply choose not to display ads there.
      • [1] reply
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  • Funny this was posted...

    Yesterday I wanted to test out a niche. Budget of 70 dollars and result of $175.

    Not too shabby, right?

    So before ramping it up, making the budget more like 300 dollars(yes there's enough traffic to have such a budget, I decided to wait one more day to see how it went.

    Today 0 sales, and a loss of 70 dollars.

    The loss doesn't really bug me too much, but the inconsistancy does.

    Other campaigns are doing cool though and making pretty much the same amount as usual.

    Kind of weird though...

    Zach
    • [1] reply
    • Hi Matt,

      I recommend that you try experimenting with day parting. It can make a huge difference in certain cases

      There are a lot of tools on the market that allow competitors to copy your tactics and some might be out to do you harm. If you are doing affiliate marketing you will run into a lot of dubious competitors. You really need to aggressively defend your campaigns in the affiliate arena.

      Use tracking to sniff out competitors and actively block them with the tools provided by AdWords.
      • [1] reply
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    PPC - Lots of early conversions then nothing...?

    I have experimented with PPC about 5 times now. Every single campaign I have run I have seen the exact same results. I get some conversions really early on, right when I start the campaign, and then nothing for the rest of the day. I receive a ton of clicks, eat up my budget, and get no conversions. I have tried PPC to polls leading to CPA offers. I have tried PPC to landing pages preselling CPA offers and I have tried PPC to reviews of clickbank products. All with the same result. Does anyone else have this result with PPC? Does anyone know why this phenomenon exists or how to get around it? It's very frustrating. I always get very excited when I see some conversions early on and then slowly get more and more bummed out as I see my PPC eat in to any profits I may have received from the early conversions.