A question for experienced bloggers

19 replies
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Could more experienced bloggers answer my question:
What do you spend more time on: creating/writing content or promotion/building backlinks?
Thanks in advance.
#bloggers #experienced #question
  • Profile picture of the author techfundaas
    focus more on writing great content and linking to authority websites.
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  • Profile picture of the author Aaron0669
    Originally Posted by eman2011 View Post

    Could more experienced bloggers answer my question:
    What do you spend more time on: creating/writing content or promotion/building backlinks?
    Thanks in advance.
    Creating quality content. This is the only way to beat those Panda or Penguin or whatever animal Google updates.
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    • Profile picture of the author Jinghong
      Create useful unique content that answers people's questions or provides a solution to a problem. Best to share your personal experience, whenever possible.

      Then you always want to start sharing and promoting the content. Start with social sharing through friends and related interest groups you are in. Encourgae visitors on your site to like, tweet and/or Google+ it. If you have nice pictures on your site, pin in onto Pinterest (particulary effective for niches that are female audience, since about 80% of Pinterest users are women)

      Build some backlinks from high authority sites that are dofollow. Participate in forums and active blogs in discussion regarding your niche. Make sure you are not just link-dropping but actually providing value to the discussion.

      Continue to add great content and repeat the process.
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  • Profile picture of the author godoveryou
    What a loaded question...

    Let's talk about experienced bloggers who are really successful and have high volume blogs that people adore.

    Have you ever noticed that these bloggers typically have large followings. Why is that? Is it just because they made a blog one day - or is it because they are a part of a community and started a blog one day as a central place to put their opinions, findings and research?

    In most cases, successful experienced bloggers have been creating wonderful content long before they ever started a blog. But once they did start their blog, they obviously shared links to it to let people in their communities know where they could find it.

    I suppose what I'm getting at is that yes, ultimately it is about content - but that content doesn't all reside on the blog. It's normally part of a much greater picture that surrounds the blogger themselves...

    If they just filled a blog with amazing content and never shared it with anyone or put other great content into the communities their blog was about, then nobody would know about them unless it was an incredibly uncompetitive niche where the content just ranked because it existed (which isn't often the case despite the propaganda of the no-backlink-crowd.)

    To just paint things as "I spend X amount of time doing this vs that" is naive and doesn't really answer what you are trying to get at, which is engagement with your target audience and producing a popular, profitable, highly frequented blog.

    This was a bad question that lacked a full understanding of what makes popular blogs popular to the point that the blogger could be considered "Experienced" in the sense of success. It's the VALUE that the blogger provides other people, both on and off their own site that allows them to achieve that success. They don't think about things in these terms predefined terms.

    It's transactional.... Oh hell, I'm getting off track.... Never mind, just write "great content" and don't build links. Then PM the niche you're in so I can come around and do it correctly.
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    • Profile picture of the author JohnnyPlan
      Originally Posted by godoveryou View Post

      What a loaded question...

      Let's talk about experienced bloggers who are really successful and have high volume blogs that people adore.

      Have you ever noticed that these bloggers typically have large followings. Why is that? Is it just because they made a blog one day - or is it because they are a part of a community and started a blog one day as a central place to put their opinions, findings and research?
      You've nailed it on the head. A successful blogger is the person who is part of a larger community sharing with other like minded people (who are likely bloggers and readers in the same niche). And, they all love talking about the same thing. As you say these people were prolific in writing (most likely with very wordy/opinionated blog comments or forum posts in that niche for years before they started up a blog.
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  • Profile picture of the author Sabahat
    i) Creating great deal of content and pointing them to your followers in Social sites like twitter/facebook to get it viral is the first priority.

    ii) Backlinks as High Quality Guest Post or from an Infographic from a reputable website covering your niche is the next priority.
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  • Profile picture of the author LuckyIMer
    You should do both and focus on both. But, content comes in the first place.
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  • Profile picture of the author online only
    I would use the 80 - 20 rule.
    20% time on content, 80% for backlinks.

    You could produce the absolute best content in the world, but if no-one notices it - what's the point ?
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    • Originally Posted by online only View Post

      I would use the 80 - 20 rule.
      20% time on content, 80% for backlinks.

      You could produce the absolute best content in the world, but if no-one notices it - what's the point ?
      Uhh you mean 20% links 80% content right? That's how it should be
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      • Profile picture of the author godoveryou
        Originally Posted by ShoeNickel View Post

        Uhh you mean 20% links 80% content right? That's how it should be
        No, he's talking about an actual rule that is widely applied in content marketing channels. It's well known and applies across the board. I agree with it.

        It's a deviation of the standard 80/20 rule in content development that says 80% of your content should be for your audiences need and 20% should be self serving. That concept is applied with on-site content development where 80% is about education and engagement while 20% is about sales. It is also applied to social media where 80% of your activity should be interesting and well liked content and 20% should be around brand awareness and promotion.

        All of these things are based on research that formed the basis of the Pareto principle by Vilfredo Pareto (who did the initial research but didn't create the rule) and it applies to online only's stated 80/20 rule in the sense that most of his work (if done in the ideal sense - as intended) is about outreach and engagement.

        This was specifically my point last night about bloggers and their outreach into the communities they are involved in being that most of what they do is talking to others, at least initially.

        Case in point: How often am I here versus posting on my blog?
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  • Profile picture of the author yukon
    Banned
    There's no default answer for OPs question.

    I'm in an evergreen niche where the 100's of pages I created in 2008 are still relevant today (2014). Someone in a news related niche would need to post new content daily (forget that).
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  • Profile picture of the author Dr los3
    I spend most of my days sitting at my desk doing nothing.
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  • Profile picture of the author vishwa
    Content is top priority for every bloggers. Focus on High quality content and you will automatically get natural backlinks as people like your content and share it with others and their website as well.
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    Techbizmasters.com- Blogging, Technology, and Digital Marketing
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    • Profile picture of the author jbelt999
      Putting up top quality content on your blog will get you noticed but you should not neglect the backlinks too. Quality content here would mean original stuff that can not be found anywhere. When you have this, you do not need to spend so much chasing backlinks as they would come with less effort. Good luck!
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      Jon P. Belt

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  • Profile picture of the author Ghoster
    Focus on creating quality content. Don't start building a social platform until you're sure you know what you're doing.
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    On the whole, you get what you pay for.

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  • Profile picture of the author LindsayHack
    Content for sure!!
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  • Profile picture of the author Pdomain
    Banned
    It depends!

    If your blog is new enough, you have to give much time in creating content initially..... if you started building links from the first day of your domain name registration, you may get penalized as well....

    Backlinks are important but the age of your site should match to the quantity of the backlinks...
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  • Profile picture of the author patco
    Originally Posted by eman2011 View Post

    Could more experienced bloggers answer my question:
    What do you spend more time on: creating/writing content or promotion/building backlinks?
    Thanks in advance.
    Writing content is preferred. If you have GOOD and UNIQUE content, you would get much more TARGETTED visitors!
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    A blog that will show you How to Lose Weight with a cool Quick Weight Loss guide...
    Also enjoy some of my favorite Funny pictures and photos that will make you smile :)

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