Should domain names be niche keyword matching or -- simply branded?
- SEO |
I have been struggle with choosing a keyword rich domain--so in frustration I did some research.
It is interesting that domains like amazon, yahoo, google, facebook, zynga, twitter--mean next to nothing, but they are well known branded names. I appreciate they are not niches, and more like empires.
I know its common sense to have the name as simple and memorable as possible to match a niche.
I saw these articles "among many" on the subject:
Goodbye Exact Match Domains, Hello Brandable Websites | Niche Pursuits
Are Exact Match Domains Still Effective for SEO? | SEOBlog.com
Niche Site Duel 2.1.1 – Branding, Domain Names and The NSD Leaderboard!
Is anyone finding success with "weirdish" brandable domains rather than keyword conscious names for niche sites?
When should we make a clients site lean towards the "branding bit" rather than keyword conscious?
regards
Jim
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