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Which is better when it comes to SEO and PageRank linking to homepage or linking to individual pages/posts?
  • Profile picture of the author MWatson
    You should have a good mix of both. In an SEO aspect at least. You want to have a natural looking link profile, that was built over time.


    Cheers,
    Mark
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    • Profile picture of the author paulgl
      PR, authority, etc. flows downhill. You should always link to homepage, and homepage should
      link to virtually everything in some way. Only link to individual pages if you have a lot of time
      and places to link to.

      Unnatural linking has nothing to do with natural or volume. It has to do with spam.
      Stop spamming, and you have nothing to worry about. Keep spamming, slowly,
      and you are still spamming no matter how natural you think that looks.

      Paul
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  • Profile picture of the author Rank Watch
    Originally Posted by eman2011 View Post

    Which is better when it comes to SEO and PageRank linking to homepage or linking to individual pages/posts?
    Linking to both homepage and internal is important. Just ensure that the overall link profile looks natural.
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  • Profile picture of the author Pdomain
    Banned
    And linking only home page is risky, if you penalized, your whole site will be affected.. if you are linking individual pages/posts, penalization will affect those individual pages/posts etc.
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    • Profile picture of the author Rank Watch
      Originally Posted by Pdomain View Post

      And linking only home page is risky, if you penalized, your whole site will be affected.. if you are linking individual pages/posts, penalization will affect those individual pages/posts etc.
      Agreed. Maintain a proper ratio of link building between homepage and internal pages.
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  • Profile picture of the author Shirley Hardy
    Both of good for SEO, but you can start with home page and than after 3 or 4 months you can start link builging with individual.
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  • Profile picture of the author drinstech
    Originally Posted by eman2011 View Post

    Which is better when it comes to SEO and PageRank linking to homepage or linking to individual pages/posts?
    When you create backlinks in authority sites for your homepage link, it will help you to get a Good Page Rank as well as Good position in Search Engine Results Page. Although it may takes long time for high competitive keywords but it is better to build an authority sites/blog.
    When you create backlink for individual pages/posts, you may get a Good Position in SERPs within a short period of time but It will not stay for a long time.
    And the another factor is that, if you create huge backlinks for individual pages/post then home page, it may consider as SPAM that may affect your page rank as well as keywords rank.
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  • Profile picture of the author designbala
    Both links are good. High page ranked Home page link, we will get link juice.
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  • Profile picture of the author epiphanyinc
    nice post , thanks for sharing valuable content.
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  • Profile picture of the author amutechnologies
    I think both links are good. Link building is one of the most important ways you can do in terms of off-site search engine optimization.
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  • Profile picture of the author LuckyIMer
    You need to link to both home page and internal pages, that way you obtain not only a better page rank, but also your links would be more natural and you would gain better ranking.
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  • Profile picture of the author Jinghong
    I echo the comments by the people above, not one is better than the other, you have to do both, that is ensuring your homepage and internal pages/posts gets links.

    That said, if we break it down further, we can look at a few considerations when linking back to our homepage and internal webpages, be it using internal links or external links

    There should be a good mix of internal and external links to your homepage and internal webpages because if every link only goes to your homepage and nowhere else, it looks unnatural and can subject you to over-optimization under Google Penguin. I've been looking around for what looks natural and studied sites' external link profiles - it really varies. The homepage usually gets the most links, but there isn't a natural average regarding what percentage of the total links are pointing the homepage. Then, the important or higher tiered webpages usually get quite a number of external links (but lesser than the homepage, although it's possible to have more backlinks than homepage). The number of links dwindle down across other less popular pages until there's no links at all to some webpages.

    So....in view of that, IMO, a good way to structure your internal and external links are:

    a) create internal links from your homepage to your top pages that you want people to find from your homepage. This also makes it really easy for Google to follow find your important pages (or pages you want to rank better or get more PR) from the homepage when it crawls your site.

    b) Embark on creating internal links within your webpages. Your internal webpages should be linking to each other so that it makes it easy for Google to find your deep webpages, as well as pass the link juice around your site amongst your internal pages. You can use the cornerstone concept to create this structure. It's relatively easy to implement and Yoast explains it well here:

    https://yoast.com/cornerstone-content-rank/

    c) Get external dofollow links from authority sites to your homepage and internal pages. Make sure your anchor texts from these sites are also natural, with a mix of brand, bare urls, keywords and/or generic phrases.

    d) If you are trying to rank for some of your internal webpages optimized for a certain keyword, you can try this. Create some backlinks from external dofollow authority sites to your important webpages as well as the homepage, using keyword anchor texts. It helps with the rankings. But ONLY do this if you already have a few hundred to thousands of links so that your link profile won't look unnartural after this exercise. This thing really works, but this strategy is NOT for new sites or sites with very few backlinks.

    See Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday - Moz

    Hope this helps!

    Regards,
    Jinghong Chiu
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  • Profile picture of the author AmanBansaluk
    Both are better for ranking and engaging audience for website.
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  • Profile picture of the author Roopatg
    You have to decide to link a page,while doing the post. Think of user prospective and use appropriate link which is useful for the user. SEO point of view, having links for both Home page and individual pages is important.
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  • Profile picture of the author hamza8455
    SEO and PageRank Linking are best ways to optimize your site....!!
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  • Profile picture of the author Bestseoservice
    My point of view target Home page 70% and inner pages 30% .
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  • Profile picture of the author Datangle
    Do SEO for all the pages that your website have. It is very essential for improve your page rank in each separate pages by Google and Alexa as well.
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    I am the owner of this Dallas Ad Poster . I am here to know about SEO process to develop this website.

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  • Profile picture of the author sweezeter
    Both! Start with the homepage (but don't over do it) and then start seeing what pages are starting to rank. Once pages start to rank well start sending links to those pages, also focus on sending links to the pages that rank and more importantly are bringing traffic. That way you grow your site properly.
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    • Profile picture of the author viki sangre
      You have to maintain ratio of both home and internal inks.

      Suppose you link your home page 10 times then you link your internal pages 5 - 6 times so that your links look natural.
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  • Profile picture of the author riyasin123
    Home page linking and internal linking both are important in seo.
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  • Profile picture of the author Masondavis
    Both links are good. High page ranked Home page link, you will get link juice.
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  • Profile picture of the author iype
    I recently read in an article written by an expert that links should be divided into 70% : 30% between home page and individual pages.
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  • Profile picture of the author zowmmo
    You need to link to both home page and internal pages, that way you obtain not only a better page rank, but also your links would be more natural and you would gain better ranking.

    Zoom Into Web – Internet Marketing Delhi | Website Designing & Development NCR | Search Engine Marketing Delhi | Google Promotion Delhi Noida Gurgaon Ghaziabad
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  • Profile picture of the author dewalds86
    I try to link both ways both to home page and internal pages and so far I have only seen positive results.
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  • Profile picture of the author htsashok
    Alright, most of the members prefer to use both the techniques, thanks for your shares.
    This really seems better on focusing home page and deep links pages.
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  • Profile picture of the author ldhsmo
    linking to individual pages/posts is better
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  • Profile picture of the author walkerking
    Originally Posted by eman2011 View Post

    Which is better when it comes to SEO and PageRank linking to homepage or linking to individual pages/posts?
    According to me if all keyword target to different different webpages, then this is best for SEO purpose.
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  • Profile picture of the author amitsankhala
    Both of them are better, it will help to get high ranking of your site.
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  • Profile picture of the author Hemanth Malli
    Originally Posted by eman2011 View Post

    Which is better when it comes to SEO and PageRank linking to homepage or linking to individual pages/posts?
    Hi,

    Both of them are important in SEO point of view, Both of them are very important to increase traffic to our site.
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  • Profile picture of the author usemyteam
    Both types of linking is important and crucial for SEO. The above mentioned tips are definitely worth following.
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  • Profile picture of the author feetsweating
    I prefer SEO for homepage link always.I works great for me.
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  • Profile picture of the author garymjone
    I think link to both. That´s the best. It´s natural, seo friendly and Google love your backlinks and rank soon.
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