Please suggest how to reduce Bounce Rate on my health-website

by ofesak
29 replies
  • SEO
  • |
My website: http://fit-and-slim.com

It is optimized for keywords, has some traffic from google, but:
Average Bounce rate: 80%
Average pages per session: 1.2

Is website really not relevant for visitors? How can I involve visitors to interact on website more?

Please make suggestions exactly for my website. I already Googled this problem many times, and now want to get your opinion
#bounce #healthwebsite #rate #reduce #suggest
  • Profile picture of the author MikeFriedman
    The content is awful. That's your problem. Hire someone that writes English to redo the content.
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    • Profile picture of the author karlstech
      Originally Posted by MikeFriedman View Post

      The content is awful. That's your problem. Hire someone that writes English to redo the content.
      Wouldn't say that it's awful, but what puts me off is that I can't find your contact or about page. Take away that slim celeb widget or whatever, insert a call to action button that directs visitors to a page that will spark som interest.

      Besides, he's saying that his bounce rates are too high, how does that correspond to his content quality? The visitors leaves before he or she even reads the content!

      I'm here to help!
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      • Profile picture of the author MikeFriedman
        Originally Posted by karlstech View Post

        Wouldn't say that it's awful, but what puts me off is that I can't find your contact or about page. Take away that slim celeb widget or whatever, insert a call to action button that directs visitors to a page that will spark som interest.

        Besides, he's saying that his bounce rates are too high, how does that correspond to his content quality? The visitors leaves before he or she even reads the content!

        I'm here to help!
        Lol... His content is not a problem, but the fact that there is not contact or about page would cause a high bounce rate? Lol... Never heard that one before.

        You are assuming that all the visitors are coming to the homepage. I was not.

        And yes, the content is awful.

        Here is just one paragraph, and it was one of the better ones I read.

        This diet has its supporters and opponents. It is conditioned by diet’s pros and cons. Let’s evaluate the effect of raw food diet weight loss plan. Nutritionists stress that sharp changes in dieting can cause stress to your body and initiate weight gains soon. In order to avoid it, address a doctor first. Secondly, carefully introduce foods into your nutrition plan. It is desirable to limit it to 3 foods a day, and preferably to introduce 1 food a day.
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      • Profile picture of the author Denise Patton
        I think you have a very nice site with quite a bit of useful content. I actually really like the slim celeb feature and think that might bring some traffic.

        I did read a few articles that have the phraseology of a non-native, or less then fluent English speaker. Have a native English speaker edit all content written by non-native English speakers. However, there are other articles that are perfectly fine. Of course I only sampled a few.

        I like your use of images.

        I'd add more video content.
        Experiment with different fonts and layouts/templates for your articles.
        Consider a site theme re-design, particularly for the home page.
        I'd experiment with another header, and font for your navigation.
        I agree with adding call to actions.

        I'm in the very beginning stages of my site building and have not implemented most of my suggestions for my own site LOL. Congrats to you on your progress and much success!
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  • Profile picture of the author yukon
    Banned
    The bigger question is, is the traffic targeted or are you buying random traffic that doesn't care about weight loss? I know you've posted this on the SEO forum but you didn't mention anything about targeted keywords/traffic.

    I only glanced at one internal content page, bit confusing. Page titles are too drawn out, keep them short/compact & don't force traffic to think (ex: What is this page really about?).

    The theme has too many distracting images. Only place images around call-to-actions because eyes are always drawn to images. Don't give traffic too many choices because they'll always pick the choice that's least useful for a webmaster.

    If you go to unbounce.com they have a lot of info. on optimizing pages for traffic.

    Simplicity goes a long way with web traffic.
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  • Profile picture of the author Beardo
    Your content is unreadable. Fix it and people will stay longer
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  • Profile picture of the author cbpayne
    Yep; the content sucks and is very poorly written by someone who has a poor grasp of the English language and grammar. If I came across that site in my search results I would be out of there real quick
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    • Profile picture of the author kinjgr
      create epic content, go to fiverr or iwriter.
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      • Profile picture of the author Dr los3
        Originally Posted by kinjgr View Post

        create epic content, go to fiverr or iwriter.
        Since do people who write epicly sell themselves out to fiverr
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      • Profile picture of the author yukon
        Banned
        Originally Posted by kinjgr View Post

        create epic content, go to fiverr or iwriter.
        Best LOL for the day.
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      • Profile picture of the author cbpayne
        Originally Posted by kinjgr View Post

        create epic content, go to fiverr or iwriter.
        Epic fail. That is probably where they got the crap content from!
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  • Profile picture of the author Rank Watch
    Improve content quality and interlinking. Also need to ensure that CTA is properly implemented.
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  • Profile picture of the author ofesak
    Thank you friends for your suggestions, I have now really got new ideas for that improvement.

    Regarding to traffic, visitors moves on exact articles (by keyword), not on main page.
    Regarding to content, I understand your point, we will work to solve that.
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  • Profile picture of the author drinstech
    Post some informative and valuable contents for your visitors.
    Build your site with responsive design, if you don't.
    Ensure your website navigation better.
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  • Profile picture of the author manojbhai424
    If you want to reduce your bounce rate , so you have to post high quality content on your site regular. and also you have to share on social media site , when the user find your site and when they get the best information your site they visit your site twice , and this way you can reduce bounce rate.
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    • Profile picture of the author Irrfan
      If you send email or newsletter to your costumers. you should stop this because email shooting one of the big reason of bounce rate.

      Regards,
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  • Profile picture of the author Dennis Seymour
    that Jen Aniston pic made me stay for 2 minutes alone.

    But yeah, the content is pretty much churned out without a target, but just specifically for bots.

    Improve your content, engage with your new community and build your subscriber base. If that doesnt solve your bounce then hire different people to keep
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  • Profile picture of the author ofesak
    hi friends,

    we started to rewrite content according to your comments improve its quality.
    This one article is finished: http://fit-and-slim.com/sophia-loren-diet
    Please you review its quality and let me know your opinion about that

    Also, you asked about traffic. It is google organic, not paid
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  • Profile picture of the author sven123
    How about you hire some writers to write articles for you and hire a better web designer? Spending some more bucks is irrelevant as long as you got many traffics out of it. It's better than not spending any money but the problem persist. Hire a professional one, less chance of failure.
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  • Profile picture of the author bertieallsorts
    Just took a look, agree your missing an about us page, and contact page, the content is not very good is it and id dare say this is where your losing visits, and without sounding rude, the site itself looks pretty dated in its design

    Another thing i would do is make the individual pages open in a new browser, so the one the visitor is reading before they opened another page , does not close

    the content is something you need to work on

    good luck with it, im sure with some tweaks and advice you get here, you will nail it

    Bertie
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  • Profile picture of the author CyberQuill
    If you decide to order content, be specific about your audience. Health-related topics require focused sentences directed to someone who might be having serious medical issues. Simplify health terms to make the content interesting for people who are not familiar with illnesses and other worries.

    I found the sentences difficult to decipher. Active voice brings the subject and verb to the front of every sentence.
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  • Profile picture of the author Sahadat Rousho
    Improve your content quality, page loading time and try to engage with social network so that you can build a regular visitors.
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  • Profile picture of the author karlstech
    Your content still looks like it's written by a non native english writer. Your sentences are no more then 5-6 words, so when reading your articles it's like reading a child's homework. It has no. Connection what so ever. So it's quite difficult for a person to read. Because you don't get a sense. Of the content of course.

    See where I'm going with this?

    But still, the bounce rate is when people click on your website and in a matter of seconds get out of there. So how can they even read the content enough to determine it's flaws? Or have I completely misunderstood bounce rate regulations?

    Cheers
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  • Profile picture of the author misshang
    Focus more on people, not google. don't over optimize using long long long long long tail keywords and akward sentence structure.
    And please put the meat on the table, not just focus on SEOized content like keyword density or keyword arrangements especially you seek to rank one page with more than two keywords.
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  • Profile picture of the author drem
    I have to agree with most people in this thread that it is probably your content. Most of the articles I read were really poor quality. I wouldn't stay on the site longer than the first few sentences. However, you do have some decent content ideas, but the writing itself is very bad.

    I just read the updated article and starting at the second sentence everything goes downhill. "How she keeps off pounds and looks young?"
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  • Profile picture of the author Tiptopcat
    Took a look at your site.

    A quick overview and I like the way that it looks. The images really grab you and make you want to clean to find out more.

    But then - the content - well, there is nothing really wrong with the content. It just needs to be re-written by a Native English Speaker or non-native with excellent skills.

    Get to work on that and hopefully you will see a difference.

    Good luck
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  • Profile picture of the author dhee
    There are many factors which count for to reduce bounce rate.

    some of them are page load time, images, useful content etc.,.
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  • Profile picture of the author rrs007
    I think on your homepage you have too many links rather than content, links are ok but you have to have some valuable content too to make the visitors stay, if all they have is links then they would surely bounce away by clicking one of those links.
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