Forum: Copywriting 
25th April 2014, 09:49 PM
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Replies: 46
Views: 2,314 |
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Forum: Copywriting
24th April 2014, 04:10 PM
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Replies: 5
Views: 2,040  Re: good action words for a travel site
I've worked on a lot of travel projects. The vacation rental business seems to do the best.
One thing you MUST do if you're selling VRs: focus on the benefits of the rental itself (amenities),...
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Forum: Mind Warriors
20th April 2014, 08:43 PM
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Replies: 4
Views: 532 Re: Hard Sell with Integrity
Good stuff. Thanks for the feedback!
Any suggestions on how to create a solid cover? Is there an online service with effective templates? Or... should I hand it over to my graphic designer?
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Forum: Mind Warriors
20th April 2014, 07:51 PM
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Replies: 4
Views: 532 Hard Sell with Integrity
Hi, Warriors!
I just finished a new report that sheds light on one of the greatest challenge conscious entrepreneurs face today.
Fear of the sales conversation keeps many entrepreneurs stuck...
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Forum: Copywriting
18th April 2014, 08:01 PM
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Replies: 6
Views: 2,094 |
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Forum: Copywriting
15th April 2014, 09:19 AM
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Replies: 4
Views: 1,326 Re: McLeod on Psych Insights
Most people don't realize what a big role Brian plays in the podcast. Heck, I didn't even know until I started working back stage with these guys a couple months ago.
Techie... musician......
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Forum: Mind Warriors
13th April 2014, 04:44 PM
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Replies: 35
Views: 1,375 |
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Forum: Mind Warriors
13th April 2014, 04:40 PM
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Replies: 3
Views: 596 |
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Forum: Copywriting
13th April 2014, 01:49 PM
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Replies: 14
Views: 1,035 Re: Sales page critique
Hi Doc,
Not a bad go for your first time. Congrats for putting pen to paper and making it happen.
You need a much stronger big idea for the sales letter. An irresistible hook. You're already...
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Forum: Copywriting
11th April 2014, 09:55 PM
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Replies: 4
Views: 613 Re: Sales Letter to Sell Autism Book
I suggest putting it on a website and re-posting. I would take a look if you do. As a rule, many people don't download DOCS or PDFS from people they don't know. Just saying...
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Forum: Copywriting
11th April 2014, 09:52 PM
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Replies: 4
Views: 489 Re: Images in Emails
Depends on the market, of course.
I've had a lot of success with inline images. Recently, I used a solo ad in an email that got double the average CTR of the list. Just the ad and a hyperlink CTA...
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Forum: Copywriting
11th April 2014, 07:04 PM
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Replies: 15
Views: 2,076 Re: Direct Mail- Web Design Clients
Contractors do not respond to direct mail. In that world, it's a deeply held belief that you're foolish if you're "tricked" by advertising and marketing.
They also won't spend more than $500 on a...
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Forum: Copywriting
11th April 2014, 11:35 AM
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Replies: 11
Views: 883 Re: Sales letter critique please
Be careful, Adrian. That thought can turn into a nasty little demon that murders sales.
Seth gave you AWESOME insights, but you won't be able to use them if you entertain the delusion that certain...
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Forum: Copywriting
11th April 2014, 10:50 AM
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Replies: 11
Views: 883 Re: Sales letter critique please
Seth nailed it. This letter needs to be completely rewritten with new positioning.
You're losing them at the headline, which is where the greatest battle for sales is fought.
Are you making...
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Forum: Mind Warriors
9th April 2014, 09:33 PM
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Replies: 78
Views: 4,425 |
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Forum: Mind Warriors
9th April 2014, 09:32 PM
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Replies: 33
Views: 1,994 |
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Forum: Copywriting
8th April 2014, 09:49 AM
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Replies: 17
Views: 1,182 |
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Forum: Copywriting
5th April 2014, 09:02 PM
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Replies: 26
Views: 1,374 Re: Salespage critique request
I agree with Mark.
You need to put a "hard shell" around the message. Part of that is calling out BS. The other part is providing scientific evidence of your claims.
It's not going to be...
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Forum: Copywriting
4th April 2014, 10:30 AM
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Replies: 20
Views: 6,584 Re: NEW Gary Bencivenga swipe file!
Mature wealth markets don't mind the higher reading level.
Have you practiced editing your copy in a tool like readability-score.com? It's a godsend.
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Forum: Copywriting
4th April 2014, 09:59 AM
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Replies: 63
Views: 3,431 Re: Helping a homeless guy out...
I may be able to help there. One of my big clients is a former biz partner of Bob's. My client is now a leader in the coaching industry.
Send me the emails, Mark, and I'll pitch them to my...
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Forum: Copywriting
3rd April 2014, 07:39 PM
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Replies: 2
Views: 537 Re: Novel way to test out a website
I've used this tool several times now. It's extremely helpful... especially when you're gauging response to your USP/website headline... or the clarity of the message overall.
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Forum: Copywriting
3rd April 2014, 07:35 PM
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Replies: 24
Views: 1,166 Re: I Wonder If This Email Is Any Good
You're doing a lot of throat clearing in the beginning. It doesn't grab attention or compel interest in what you have to say.
Your story about the bank robber would make a much better lede. A lot...
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Forum: Copywriting
3rd April 2014, 07:29 PM
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Replies: 23
Views: 1,426 |
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Forum: Copywriting
3rd April 2014, 07:26 PM
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Replies: 5
Views: 627 |
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Forum: Copywriting
3rd April 2014, 07:09 PM
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Replies: 63
Views: 3,431 Re: Helping a homeless guy out...
Wow... very cool. I just got my copy.
Podcast and radio interviews come to mind. The question is: what does he do AFTER the book? Can he work as a consultant to non-profits to further their work...
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Forum: Mind Warriors
3rd April 2014, 12:53 PM
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Replies: 25
Views: 2,621 Re: Hypnosis Product
Tellman,
Enjoyed your presentation at the Warrior Event a couple weeks ago.
I was really impressed by your approach to selling mindset... which is my niche (mindset coaching and products). Two...
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Forum: Copywriting
2nd April 2014, 12:51 PM
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Replies: 0
Views: 443 |
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Forum: Copywriting
2nd April 2014, 12:37 PM
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Replies: 23
Views: 1,193 Re: Landing Page Review
Agree with Rick. In general, you're asking for too much commitment, too quickly.
Start with a "3 greatest mistakes" style report... or "12 reasons you're overpaying" kind of content.
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Forum: Copywriting
2nd April 2014, 12:29 PM
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Replies: 5
Views: 627 Re: News paper style sales letter online
Check out the Nightingale Conant website. They have a lot of sales letters with story leads about people like Carnegie & friends.
Also, you don't necessarily need to get clever with the look &...
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Forum: Mind Warriors
31st March 2014, 07:39 PM
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Replies: 8
Views: 579 |
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Forum: Copywriting
30th March 2014, 08:28 PM
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Replies: 2
Views: 504 Re: Sales letter feedback? PDF Included!
Thomas is right.
The most important part of writing copy is the research, planning, and development of the message.
Developing key sales angles... determining how to approach your audience...
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Forum: Mind Warriors
29th March 2014, 07:23 PM
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Replies: 23
Views: 769 |
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Forum: Copywriting
24th January 2014, 03:30 PM
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Replies: 26
Views: 3,492 |
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Forum: Copywriting
1st December 2013, 10:48 PM
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Replies: 9
Views: 676 Re: Landing Page Critique
Alex and Ewan covered the benefits...
There was a moment of hesitation for me, "Wait... what am I getting again?" You refer to it both as a "course" and a "guide." Just be more clear about what...
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Forum: Copywriting
13th November 2013, 10:25 PM
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Replies: 4
Views: 4,447 |
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Forum: Copywriting
13th November 2013, 10:22 PM
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Replies: 12
Views: 811 |
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Forum: Copywriting
13th November 2013, 10:11 PM
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Replies: 10
Views: 710 Re: What to look for in a GOOD Copywriter?
If I were looking for someone to outsource copy to (which I'm not), this is who I'd look for:
- Someone who has a portfolio with tested sales/lead gen results
- Who consistently delivers...
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Forum: Copywriting
6th November 2013, 09:44 PM
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Replies: 6
Views: 623 Re: Do You Place Headlines In Letters?
If in doubt, put the letter away and mail it to yourself a few days later.
What was it like opening it? That will tell you everything you need to know.
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Forum: Copywriting
6th November 2013, 04:32 PM
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Replies: 5
Views: 511 Re: Elections = Copywriting
Wonder if he had some help, or if it was a happy accident.
I came across a township trustee ad that had a USP like that, but it was buried in a huge block of unreadable copy.
Followed by...
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Forum: Copywriting
1st November 2013, 07:25 AM
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Replies: 9
Views: 708 |
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Forum: Copywriting
31st October 2013, 07:27 PM
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Replies: 47
Views: 2,289 Re: Copywriting Help For Fishoil.com
It depends entirely on the type of customer you wish to attract.
Green Pasture's customers are going to be Westin Price devotees. They have no use for fish oil pressing "technology". They want it...
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Forum: Copywriting
30th October 2013, 10:19 AM
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Replies: 7
Views: 586 Re: Article writing with keywords in mind
Don't get creeped out by keywords. Use the language your market is familiar with, and double check it with the Google Keyword Planner.
Here's what you want to do...
Article Title (h1 tag):
...
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Forum: Copywriting
29th October 2013, 12:06 PM
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Replies: 47
Views: 2,289 Re: Copywriting Help For Fishoil.com
How are you different from, say, Green Pastures?
As a consumer in that market, I know from experience that Green Pastures is the go-to for fish oil for a certain segment of consumers. I...
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Forum: Copywriting
29th October 2013, 11:40 AM
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Replies: 12
Views: 586 |
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Forum: Copywriting
26th October 2013, 02:34 PM
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Replies: 25
Views: 1,768 |
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Forum: Copywriting
25th October 2013, 07:43 PM
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Replies: 25
Views: 1,768 |
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Forum: Copywriting
24th October 2013, 07:48 AM
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Replies: 7
Views: 447 Re: Need a copywriting review of my reviews!
Right. With a strong offer and the other elements of good salesmanship being present (social proof, USP, etc.), having a strong guarantee is a known conversion booster. If they're on the fence, it...
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Forum: Copywriting
23rd October 2013, 07:31 PM
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Replies: 7
Views: 447 Re: Need a copywriting review of my reviews!
In this situation, the outcome isn't totally within your control - right? So maybe offer a satisfaction guarantee, if you offer one at all. It's a grey area with service-products. Opinions will vary....
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Forum: Copywriting
23rd October 2013, 03:17 PM
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Replies: 7
Views: 447 Re: Need a copywriting review of my reviews!
Great.
If your average outcome is a 10:1 ROI, make that the basis of your USP. If you can guarantee 5:1, even better.
And then take them by the hand and show them numbers from a past project...
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Forum: Copywriting
23rd October 2013, 10:52 AM
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Replies: 7
Views: 447 Re: Need a copywriting review of my reviews!
Who are you targeting? Depending on the company, a couple million in revenue isn't much. I'm not sure I'd make an apples vs. oranges comparison on that point.
Are you showing them how to create...
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Forum: Copywriting
23rd October 2013, 10:34 AM
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Replies: 7
Views: 677 |
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Forum: Copywriting
23rd October 2013, 10:01 AM
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Replies: 12
Views: 1,017 |
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Forum: Copywriting
23rd October 2013, 09:55 AM
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Replies: 35
Views: 2,063 Re: Where do you copywriters find work?
I can give you *one* short answer: buy Carlton's Freelance Course. He breaks down building a freelance career into three parts: Get Good, Get Connected, and Get Paid.
It's a great investment.
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Forum: Copywriting
22nd October 2013, 02:01 PM
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Replies: 11
Views: 948 |
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Forum: Copywriting
22nd October 2013, 01:59 PM
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Replies: 5
Views: 647 Re: Good resource for white papers?
Perry Marshall has a course. Whitepaper Course (http://www.perrymarshall.com/whitepaper/)
Note: I don't have that course, nor do I know anyone who does. I'm just pointing it out in case you...
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Forum: Copywriting
22nd October 2013, 01:39 PM
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Replies: 3
Views: 612 Re: Reviews of This Letter Greatly Appreciated
Have you considered making the headline a mock bad review, personalized with the name of the prospect's business?
Then use the opening to talk about how reviews like that happen all the time, and...
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