Thoughts on the 'Rule Of 17'...
I've seen numerous copywriters make the argument that you should keep your headline to 17 words or less. There are many conflicting studies, and split-tests on both sides of the ... [read more]
I've seen numerous copywriters make the argument that you should keep your headline to 17 words or less. There are many conflicting studies, and split-tests on both sides of the ... [read more]