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Search: Posts Made By: rennsport
Forum: Copywriting 14th February 2017, 10:36 AM
Replies: 20
Views: 685
Posted By rennsport
Re: What is a "true" benefit?

Now that I think about it, where should you use the benefit and the true benefit? Would you put the true benefit in your headline? I feel like true benefits are often very vague and if you include...
Forum: Copywriting 14th February 2017, 09:18 AM
Replies: 5
Views: 161
Posted By rennsport
What Perspective Should I Write My Copy In?

To give some background, I am creating a new product and want to test the demand for it. I am doing this by making a landing page to collect emails. I do not have enough money to hire a copywriter,...
Forum: Copywriting 5th January 2017, 10:04 PM
Replies: 20
Views: 685
Posted By rennsport
Re: What is a "true" benefit?

That's an interesting way of looking at it. Just to make sure I understand it correctly, can you review the example I am about to list? I'll use the hypothetical traffic issue again.

Feature:...
Forum: Copywriting 4th January 2017, 05:07 PM
Replies: 20
Views: 685
Posted By rennsport
What is a "true" benefit?

I'm having trouble fully explaining the benefits of some features from my product. For instance, one of the most important features will save the user money. But from reading stuff here, saving money...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th August 2016, 10:51 AM
Replies: 0
Views: 1,185
Posted By rennsport
Another creative in the ad group was selected over this one.

Does anyone know what this means? I just launched a campaign and some ads are showing this message. From searching around, people are saying it comes from using the same keyword with different match...
Forum: Copywriting 3rd August 2016, 05:02 PM
Replies: 2
Views: 156
Posted By rennsport
Local Service Company Description

How do you write effective copy for local service company home pages? Say the company is in the landscaping business. I'm looking at the competitor's websites and they all just list the services they...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 24th July 2016, 03:31 PM
Replies: 3
Views: 117
Posted By rennsport
Keyword Structuring

I'm looking at a campaign and I see the person is bidding on the phrase match keyword "masonry", but he is also bidding on stuff like "masonry company" "masonry contractor" "hire masonry company",...
Forum: Copywriting 14th June 2016, 06:48 PM
Replies: 4
Views: 537
Posted By rennsport
Re: Copy Critique Appreciated (Beginner)

Sorry to be unclear, but I wasn't intending on publishing this in a Clipper magazine. I just meant I saw the product in a Clipper magazine and entertained the idea of advertising the product on a...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 2nd June 2016, 03:59 PM
Replies: 134
Views: 22,450
Posted By rennsport
Re: [PPC SECRETS] #1 Guide to Making Money With Bing

Gotcha. I'm still learning and just launched my first campaign today on Bing Ads. Was annoyed with just reading forums and blogs about this so I decided to jump in and learn through my mistakes.
...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 28th May 2016, 09:21 PM
Replies: 134
Views: 22,450
Posted By rennsport
Forum: Copywriting 21st May 2016, 05:40 PM
Replies: 4
Views: 537
Posted By rennsport
Re: Copy Critique Appreciated (Beginner)

Thanks for the response!

I'll definitely add to the length and I agree with you that a longer sales page would more effective for a high priced item like this. Not sure what I was thinking...
Forum: Copywriting 18th May 2016, 08:27 PM
Replies: 4
Views: 537
Posted By rennsport
Copy Critique Appreciated (Beginner)

Hi, I wrote this "sales page" earlier this week and I would greatly your perspective. I found the product/company in a Clipper magazine and thought it'd be something good to write about since I know...
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