Image Optimization: An easy SEO trick
Optimization of your site's textual content can be hard to pin down as the keywords need to go with the flow of the write up and cannot be stuffed. Gone ... [read more]
Optimization of your site's textual content can be hard to pin down as the keywords need to go with the flow of the write up and cannot be stuffed. Gone ... [read more]
Social media is a great tool for any internet marketer, but lot of what we see is usually paid efforts. And that is definitely required for exponential growth. But great ... [read more]
You are in the big bad digital world with killer competition that has deep pockets to fund their marketing campaign. And the noise on internet is so high you need ... [read more]
Inspite of writing great content, there is some sort of stagnation we all reach as far as visitor numbers go. That is because great content needs great marketing. And ... [read more]
Wouldn't you say that a person who has already visited your website in the past is a high potential lead and is more likely to buy into your idea ... [read more]
We all know content is the king. But creating something worthy of being called 'the king' can mean serious investment in terms of money. And that is only the ... [read more]
Let's go fishing. Just for the sake of this analogy. What do you do when you want to catch a whole lot of fish that you can sell? Do you ... [read more]
SEO was a lot of about 'quantity' once upon ago. Backlinks are still important but it best to not go after link building in large numbers from sources that ... [read more]
We always think SEO when we design a website. We make sure we include keywords, we label images, we do meta tags but we forget to do an on-going ... [read more]
If you want search engines like Google to trust you, you need to have other websites linking back to your content. These backlinks are what prove to be the ... [read more]
Some measure impressions while others go by clicks. Some look at fan base and some track engagement scores. But all these metrics are not your end objective. Are they? Imagine ... [read more]
Consumer research has come a long way. It is not only about asking direct questions using surveys. It is also about using thorough observation techniques that help deduce conclusions. One ... [read more]
For advertisers, using Facebook's ad feature can be rewarding but it can also mean a lot of planning. It is all about choosing headlines that will get better clicks ... [read more]
Getting your business promoted on social media does not end with just creating content that can be shared on a social media network. In fact, that is only where ... [read more]
Starting a blog is easy. The difficult part is to keep it vibrant with information people like. We can for go for topics approved by our gut. And that ... [read more]
It is so difficult to get a consumer to click through and reach your site. And it pains when that consumer leaves the site without buying your product or signing ... [read more]
Facebook is all for marketers with its really cool advertising options but they are not going to let marketers cross the thin line and ruin user experience. Any ugly turn ... [read more]
If you are promoting a FMCG product like ketchup or toothpaste, you can easily reach your audience with broad based targeting. Demographics, interest and behaviour related selections will give you ... [read more]
Choices can sometimes overwhelm you. You may be compelled to go to a professional for help. The reality is that Facebook ads can be self-built. So, if you are DIY ... [read more]
When the search engine spiders crawl through your website they are on a look out for specific information about your site's purpose. They find this information in meta data which ... [read more]
Search engines are literate. We need to talk to them in an understandable language. Alphanumerical gibberish turns them down. Also, they don't like to be confused. So a clean site ... [read more]
The success code of Facebook ads is not difficult to crack. You need to take into account two things that spell success - Image and Title. Before we get into ... [read more]
If the inability to customise your creative for different audience segments pains you, you have not heard of the latest catch phrase - personalized marketing at scale. What is it? ... [read more]
Link building is important in online marketing for a number of reasons that go beyond SEO. It sure helps your SEO efforts and you end up being discovered on SERPs. ... [read more]
Building links online is all about getting high PR sites to refer you. Unless you go for free directory listing, you will have to employ some smart marketing skills. One ... [read more]