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Showing results 1 to 41 of 41
Search took 0.49 seconds. Search: Posts Made By: Tools For IM
Forum: Offline Marketing 29th November 2011, 09:45 AM
Replies: 12
Views: 1,635
Posted By Tools For IM
Re: What words/phrases cut like a knife?

Scottish,

This all boils down to the type of client you're meeting with.

As an example, your typical owner/operator has too many distractions to appropriately handle their own marketing, and...
Forum: Offline Marketing 16th November 2011, 03:13 PM
Replies: 9
Views: 992
Posted By Tools For IM
Re: [Video] Problems Prospecting?: For Cold Calling Newbies

This is fantastic advice for "fearful phoners."

We've just recently built a call team, and it's surprising how many formerly high-powered salespeople have this innate fear of picking up the phone...
Forum: Offline Marketing 16th November 2011, 03:04 PM
Replies: 8
Views: 985
Posted By Tools For IM
Re: Selling Google Places Confirmation??

I think selling the service of GP confirmation is dirty...just my opinion.

HINT: It does, however, present a great foot in the door if you offer the service for free! After all, it's no skin off...
Forum: Offline Marketing 16th November 2011, 03:01 PM
Replies: 1
Views: 497
Posted By Tools For IM
Re: What are the benefits to local businesses of Adwords account management?

Much can be done...

-Monitoring analytics for missed keyword opportunities.
-Landing page development (content and design).
-Competitive analysis.
-Creating processes for lead tracking....
Forum: Offline Marketing 9th November 2011, 05:24 PM
Replies: 3
Views: 514
Posted By Tools For IM
Re: Need Offline Approaches to Clinics, Professionals

Tiffany,

This is actually a very lucrative arm of our business, and here is what we do:


Gather a list of potential leads within each particular operating vertical. Typically, prospects that...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 03:50 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

Appreciate the words, Andy.

You're right, there was a real tinge of negativity in my post. My frustration mounted to a point where it was almost out of control. Not an excuse, but an explanation...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 03:33 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

This is reality, people.

Relationships are key, and you can't build them if you're unwilling to get out there.

I don't dissuade anyone from trying anything. I've had my failures in life, but I...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 03:29 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

You're 100% correct. Thanks for clarifying on my behalf.

Listen, this was not a "toot my own horn" post...far from it. I've worked hard to build my business to provide for my family and my...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 03:22 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

Quoted for absolute truth.
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 03:11 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

No, I think you may have misread. Nowhere did I say that the surge of these new offliners is killing business for me, I said it's killing businesses. Meaning, those businesses that pay for these...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 01:03 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

I can see how you feel that way.

However, if the service one is offering is a way to get more customers, which is what we're talking about here, then lacking that fundamental knowledge for oneself...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 12:40 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

Kelly,

Point taken, but I believe it's completely off base. And yes, I have seen your sales pages. You didn't see mine, regarding the article service.

Listen, I'm not making any blanket...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 12:26 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

Kelly,

Definitely the consulting.

I like how speaking the truth gets people amped up in here.

The very simple reason for running the WSO was to train my new staff writers with web content...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 12:18 PM
Replies: 73
Views: 3,184
Posted By Tools For IM
Re: [OFFLINE] Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

George,

I appreciate the response, but...

Never did I say anyone was too dumb for anything. It's a horrible misrepresentation of the message.

This isn't meant to scare anyone. This is meant...
Forum: Main Internet Marketing Discussion Forum 21st May 2010, 11:35 AM
Replies: 73
Views: 3,184
Posted By Tools For IM
Trouble getting clients? Ready to face the truth? Let's stop this insanity!!!

DISCLAIMER: This post is not meant to be disparaging by any means. In fact, it's one that should save you lots of trouble down the road, if you're indeed planning on building a real "offline"...
Forum: Main Internet Marketing Discussion Forum 23rd April 2010, 07:28 AM
Replies: 6
Views: 596
Posted By Tools For IM
Re: Hiring and Training Salespeople for Offline IM?

Training is quite simple, actually. If you're hiring qualified salespeople already, the process isn't quite as daunting as you'd think it would be. I run them through details like making best use of...
Forum: Main Internet Marketing Discussion Forum 20th April 2010, 01:52 PM
Replies: 3
Views: 1,062
Posted By Tools For IM
Re: HubSpot - Free Marketing Presentation Download

Chris,

Absolutely love this. Reminiscent of the really high quality Marketing Sherpa reports.

They really understand the value in leveraging your relationship with customers beyond getting...
Forum: Main Internet Marketing Discussion Forum 18th February 2010, 12:06 PM
Replies: 19
Views: 763
Posted By Tools For IM
Re: Keyword Gurus - Can you help with keyword ideas?

How about these?

business positioning
positioning in business
positioning your business
positioning strategy
positioning strategies
market positioning
brand positioning
market strategy
Forum: Copywriting 17th February 2010, 09:02 PM
Replies: 6
Views: 892
Posted By Tools For IM
Re: "Test Out a Rookie" Day -- Free Copywriting for the Unlucky Winner!

Daniel,

Absolutely agree with you!

The samples, unfortunately aren't long-form web sales copy. One is a postcard for a local salon/spa, and the other is a two-page spread for a local...
Forum: Copywriting 17th February 2010, 06:14 PM
Replies: 6
Views: 892
Posted By Tools For IM
Re: "Test Out a Rookie" Day -- Free Copywriting for the Unlucky Winner!

Sure, that's exactly what I'd prefer.

It's just not right for the scenario. The copywriting projects on hand right now already have deposits attached. Deadlines are set. The clients paid to work...
Forum: Main Internet Marketing Discussion Forum 17th February 2010, 05:21 PM
Replies: 16
Views: 869
Posted By Tools For IM
Re: Outsourcing 50 Articles to Video A Week - Cost?

How long are the original articles?

Are the complete articles intended to be translated to video?

Do you need audio?

What are you looking for aesthetically? Something simple like a...
Forum: Copywriting 17th February 2010, 05:02 PM
Replies: 6
Views: 892
Posted By Tools For IM
"Test Out a Rookie" Day -- Free Copywriting for the Unlucky Winner!

OK folks, here's the deal...

We've been on a hiring spree lately, taking on extra developers/designers and other assorted talent in-house.

I never anticipated taking on a newbie copywriter, but...
Forum: Copywriting 17th February 2010, 04:38 PM
Replies: 5
Views: 687
Posted By Tools For IM
Re: Would love some feedback on this copy for cell phone protectors

Couple quick questions for you --

What's the proposed price of this cell phone protector?

Through what medium will you deploy this copy? (Web/Direct Mail/etc.)

What does your sales process...
Forum: Main Internet Marketing Discussion Forum 18th January 2010, 12:29 PM
Replies: 65
Views: 3,947
Posted By Tools For IM
Re: What is a fair price to charge local business for a small site

You're going to have a very difficult time, regardless of price, battling others on selling what is now, unfortunately, a commodity purchase. I've been involved with Internet marketing for quite a...
Forum: Main Internet Marketing Discussion Forum 14th January 2010, 01:44 PM
Replies: 18
Views: 831
Posted By Tools For IM
Re: HELP - Offline Client Wants and Affiliate Program for Their Book / DVD Set

That's a great solution, and so is HasOffers. However, the greatest (and one of the most valuable, depending on strategical needs) indirect benefit I have discovered in setting up affiliate programs...
Forum: Main Internet Marketing Discussion Forum 14th January 2010, 01:18 PM
Replies: 18
Views: 831
Posted By Tools For IM
Re: HELP - Offline Client Wants and Affiliate Program for Their Book / DVD Set

Setting up affiliate programs for brick and mortar businesses is a genuinely rewarding, challenging, and unique experience. Good luck!

Will it be your responsibility to market this program as...
Forum: Main Internet Marketing Discussion Forum 14th January 2010, 11:19 AM
Replies: 3
Views: 451
Posted By Tools For IM
Re: Need Help Marketing Link Building Site

You obviously have a reseller program in place, so that's a great thing. Can you get some leverage in your future marketing efforts to reseller partners? On the same note, we're always looking for...
Forum: Main Internet Marketing Discussion Forum 14th January 2010, 11:08 AM
Replies: 18
Views: 1,042
Posted By Tools For IM
Re: Refunds are one thing but ...

Yeah, the most important thing to remember is that if your offering truly possesses value, you'll always gain way more by offering some form of risk reversal than if you simply left it out of the...
Forum: Main Internet Marketing Discussion Forum 13th January 2010, 04:43 PM
Replies: 12
Views: 534
Posted By Tools For IM
Re: Product? Got it. Now What?

The answer completely depends on the nature of the product.

Is this an e-book? Video training? Membership site? Physical product?

It would also help to know what niche you're actually operating...
Forum: Main Internet Marketing Discussion Forum 13th January 2010, 03:03 PM
Replies: 9
Views: 2,549
Posted By Tools For IM
Re: Auto direct message with Twitter? How?

Tools to Boost Your Social Media Productivity SocialOomph.com (http://www.socialoomph.com/)

Some of the accounts we operate will auto-DM. Others, however, I'd never even consider it. Use at your...
Forum: Internet Marketing Product Reviews & Ratings 13th January 2010, 12:52 PM
Replies: 9
Views: 804
Posted By Tools For IM
Re: Which Camcorder

If you're not looking at much camera movement (i.e. camera on tripod and no panning/etc.) then get that Flip Mino HD. It's awesome!
Forum: Main Internet Marketing Discussion Forum 13th January 2010, 12:50 PM
Replies: 11
Views: 1,113
Posted By Tools For IM
Re: Ergonomics and a Good Office Chair

Aeron Fully Loaded Lumbar (http://www.sit4less.com/products-1/herman-miller/aeron%C2%AE-by-herman-miller%C2%AE;-fully-loaded--lumbar/62)

This is what I use. Yes, it's amazing. Yes, it's spendy....
Forum: Copywriting 12th January 2010, 10:52 PM
Replies: 6
Views: 1,061
Posted By Tools For IM
Re: "Quit your day dreaming melonhead".. (sales letter critique)

If your definition of "more serious segment" is someone who already has established a base of business, either online or brick and mortar, then I would have to say that your headline isn't fitting...
Forum: Main Internet Marketing Discussion Forum 12th January 2010, 10:28 PM
Replies: 6
Views: 524
Posted By Tools For IM
Re: How many projects do you have on the go?

I guess it helps that we are an established, real "offline" business with plenty of experience managing multiple large projects. We've got a dedicated staff of employees that contribute to tasks like...
Forum: Main Internet Marketing Discussion Forum 12th January 2010, 10:02 PM
Replies: 46
Views: 1,149
Posted By Tools For IM
Re: Most used phrases in marketing that bug you

The Secret Strategies I Used To Generate... --Whatever!

P.S. I'm closing the doors on this soon... --Scarcity as a tactic works well, sure. It's just plain unethical (IMHO) when there's no...
Forum: Main Internet Marketing Discussion Forum 12th January 2010, 09:49 PM
Replies: 43
Views: 8,134
Posted By Tools For IM
Re: Had A Fight With Business Partner - What Are My Rights?

[Totally NOT a lawyer]

Anyway...

Partnerships are usually trouble unless you're working with someone who is rational and logical. So many people make business decisions based on emotion rather...
Forum: Main Internet Marketing Discussion Forum 12th January 2010, 11:52 AM
Replies: 63
Views: 1,630
Posted By Tools For IM
Re: What is essential to your home office?

I don't know if you plan on working between different computers or not, but I make the transition from home office to "real" office quite often, and laptop docking bays have saved my life!

Oh...
Forum: Main Internet Marketing Discussion Forum 11th January 2010, 05:13 PM
Replies: 5
Views: 743
Posted By Tools For IM
Re: WP plugin and theme providers! Product + ongoing service... how is it going for you?

Plugin development in and of itself really isn't really a major moneymaker for us. Not directly, anyway. It's a great way to build valuable backlinks for your primary brand/offer, however....
Forum: Main Internet Marketing Discussion Forum 11th January 2010, 04:46 PM
Replies: 34
Views: 941
Posted By Tools For IM
Re: Hiring Article Writers - A Few Tips

Article writing services are generally hit or miss. What's difficult with buying articles in this fashion is marketers are turning what really is a careful craft into a commodity.

Certainly, some...
Forum: Main Internet Marketing Discussion Forum 4th January 2010, 03:12 PM
Replies: 54
Views: 1,431
Posted By Tools For IM
Re: Do You Use a MAC?

Our office is Mac. I'll repeat what's already been said here. You're not going to be able to run many IM/SEO/etc. applications on the Mac. Sure, Parallels or any other virtualizing software may work,...
Forum: Copywriting 4th January 2010, 01:33 PM
Replies: 20
Views: 1,305
Posted By Tools For IM
Re: How to get clients for writing

I guess what's really important to define is what type of writing you'd like to pick up clients for. If you're going after the 'custom articles' crowd, you'd do best by offering a few sample pieces...
Showing results 1 to 41 of 41

 
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