I use to hate canadians for saying "eh?"
But, they are just asking permission to continue the conversation. Eh? And I have found this useful in copywriting too. Start out with something BELIEVABLE instead of over the top ... [read more]
But, they are just asking permission to continue the conversation. Eh? And I have found this useful in copywriting too. Start out with something BELIEVABLE instead of over the top ... [read more]
Ya know, google still used direct mail. I'm posting this so that you know... online advertising and marketing is fine, but TV, and direct mail... old fashioned, I know... still ... [read more]
When I was a much younger man... money and women confused the hell out of me. I chased both. I studied both. I've concluded that both are exciting up to ... [read more]
I call this "trick" ... "using connectives". A "connective" is using phrases like: That means You might be wondering Plus You'll thrill to know You might be thinking Here's how ... [read more]
I've been around for a while... as a copywriter and marketing consultant. I've argued that "free" and "you" are two words you want to use as much as you can. ... [read more]
I keep going back to this... a lesson taught by Gary Halbert. You can have the very best hot dogs, but if you don't have a hungry crowd, you're screwed. ... [read more]
I don't hate MLMers. Gary did. I see it as just another "business model"... but one where you can jump into for a small amount of cash... as oppose to ... [read more]
There is a style of farming, called "NO TILL" gardening/farming. Turns out that NO TILL farming, is better for the microbes and earthworms and soil life. Tillage (tractor farming) really ... [read more]
As you may know, I've been in the advertising business since 1987. I got into the business because I used to own a couple of retail shoe stores in the ... [read more]
In chapter 15 he reveals he's really a direct mail man. Everyone thinks of him as a "network marketer" and indeed he was. But in chapter 15 he clearly shows ... [read more]
"You may ask where I live, but you may not ask 'Where do you live at'..you see, AT is a preposition, and does not come at the end of a ... [read more]
I did some marketing work for him years ago. He didn't want to talk about marketing, he said, "Linwood, talk to me about farming." He's worried about this chaos in ... [read more]
... the cost of getting a new customer!!!!! Customers don't come free ya know... they come at great expense. So the next time someone comes up with some great way ... [read more]
For the longest time, we in the direct marketing community have known that it's easier to SELL vague products than real ones. It's tough to sell real products---cars, furniture, tires, ... [read more]
PROOF: Way back... Dave Delgatto... sold HOW TO BUY REAL ESTATE FOR NOTHING DOWN for $300 bucks, straight off the TV ad... After Dave blasted the marketing, along comes Carlton ... [read more]
Now, I don't know if you'd find this of interest, in these days of affiliate marketing, clickbank, JV Zoo, and all that... not to mention the hundreds of MLM companies ... [read more]
There are two kinds of newsletters, a paid one, and a "free" one. TRUE STORY: Years ago, I heard about this Insurance man, who had a heart attack. His doctor ... [read more]
Over the years I've helped a few clients who felt they had "no competition". They had some unique product, service or some unique angle on the whole thing. And it ... [read more]
Use to be.. folks would PAY good money for information. Now it's almost free. Hell, even universities are sweating bullets 'cause you can learn almost anything you want at the ... [read more]
There's a mid-size town in Georgia, where 6 couples have decided to buy a new washing machine this week. They have never seen a washing machine ad before. Oh the ... [read more]
If you're willing to take a trip down memory lane... REMEMBER NEWSPAPERS? Well, there are still plenty of them out there. And they will take your full page ad for ... [read more]
He has six principle, ya know. And for years, I've personally focus on the 4th principle... that "Prospects, Not 'People', But Prospects, Will Read Any Amount of Ad Copy, As ... [read more]
Remember that talking sock puppet on the superbowl years ago, just before the market crashed by 50%? I contend that superbowl ads (and "award winning" ads) are a clear sign ... [read more]
Dare I bring up this topic? I read a bit about marketing in Latin America, during times of hyper-inflation. Bolivia, Argentina, etc. As I recall, long term "branding" was OUT. ... [read more]
Five dollars... not a huge amount, right? How much advertising copy do you need to get a prospective client to send you five measly dollars? If you're one of those ... [read more]
As near as I can tell, and I've been at it for some 30 years... there are only 2 big secrets to marketing success. 1. Long winded ads bring you ... [read more]