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Search: Posts Made By: Stephen B
Forum: Offline Marketing 22nd April 2012, 01:26 PM
Replies: 28
Views: 2,221
Posted By Stephen B
Re: Local SEO Pricing

Love Bredfans answer and the figures sit right from our experience here in South Wales. I'd also be careful of what you are creating, a job or a business, because that was the trap I fell into early...
Forum: Offline Marketing 22nd April 2012, 01:06 PM
Replies: 18
Views: 954
Posted By Stephen B
Re: How do I handle this? Client expects Googles first page in a week? (Not even selling monthly SEO

Communicating and dealing with clients expectations is key and the problem here is the word 'optimized'. After years of working with local business clients I realized that they have no idea how...
Forum: Offline Marketing 22nd April 2012, 12:55 PM
Replies: 33
Views: 5,150
Posted By Stephen B
Re: How to decide what to charge for leads?

I've found the simplest way to do this is to create the website, get it ranked and generating phone calls then pass on these phone calls to a local business that is not ranking well in the search...
Forum: Offline Marketing 22nd April 2012, 12:47 PM
Replies: 60
Views: 2,281
Posted By Stephen B
Re: google new SEO rules

SEO is 10% on page factors and 90% off page factors such as backlinks. I always try to teach my local business clients that the on page is trying to tell Google what the page is about so that...
Forum: Offline Marketing 3rd May 2011, 05:12 AM
Replies: 86
Views: 3,591
Posted By Stephen B
Re: This is getting my foot in the door

Great thread going on here and a great idea.

I do something very similar. After I had run a workshop on keyword research, setting up a local Google Adwords campaign and setting up your Google...
Forum: Offline Marketing 3rd May 2011, 04:41 AM
Replies: 39
Views: 1,463
Posted By Stephen B
Re: How Much Do You Expect To Learn From An Ebook?

A very interesting question because when I did my very first workshop for local business clients I told them not to worry about taking notes because I would send them a pdf file with everything they...
Forum: Offline Marketing 3rd May 2011, 04:29 AM
Replies: 9
Views: 696
Posted By Stephen B
Re: Reality Check - Are You Ready for Offline Success?

Another good post and I totally agree with your posting.

I made it a point to attend a lot of networking groups this year with the mindset that there is no competition ... only opportunities to...
Forum: Offline Marketing 3rd May 2011, 04:23 AM
Replies: 16
Views: 905
Posted By Stephen B
Re: UK QR Codes - a viable business?

I had an interesting meeting with a university graduate who is also president of different societies etc. in the uni and I asked him how I could promote offers from local businesses via text to other...
Forum: Offline Marketing 3rd May 2011, 04:11 AM
Replies: 28
Views: 1,340
Posted By Stephen B
Re: Began the cold calling adventure today

First of all congratulations on taking action! That is the first major hurdle dealt with.

I agree with Coach in that looking to sell websites is not the way to go ... every man and his mother...
Forum: Offline Marketing 3rd May 2011, 03:58 AM
Replies: 36
Views: 1,531
Posted By Stephen B
Re: I owned the 1st page in less than 3 days!

Interesting discussion going about about the Google keyword tool.

I use it for all my local clients because it will give me an idea what is being searched for across the UK in any niche then all...
Forum: Offline Marketing 3rd May 2011, 03:47 AM
Replies: 29
Views: 2,396
Posted By Stephen B
Re: The One Sure Way to Build Your Offline Business

Great thread and it is important that people realise that in selling always be yourself and be more interested in your prospect than you are in your own needs.

If you focus on the prospect and...
Forum: Offline Marketing 3rd May 2011, 03:34 AM
Replies: 11
Views: 792
Posted By Stephen B
Re: soe tips

I don't think you realise what a broad question you are asking.

SEO is ongoing and something you will have to invest time and money into. It changes every day as Google changes it algorithms so...
Forum: Offline Marketing 3rd May 2011, 03:20 AM
Replies: 9
Views: 813
Posted By Stephen B
Re: Office Space Leasing question

I to have recently aquired offices because we run workshops and you're right, hiring hotel rooms are expensive in the long term.

One thing I hadn't thought of at the time was hiring the room out...
Forum: Offline Marketing 3rd May 2011, 03:16 AM
Replies: 10
Views: 725
Posted By Stephen B
Re: Experienced Offline Marketing Warriors Your Feedback Required Please!

Whenever I am talking to my potential clients I always talk about long term relationships and what I would hope to do for them in the future with all the marketing techniques we as online marketers...
Forum: Offline Marketing 3rd May 2011, 03:05 AM
Replies: 11
Views: 1,216
Posted By Stephen B
Re: Do you use a flyer or biz card when cold calling local biz?

I would just use business cards. If the owner is available you are going to have the opportunity to tell them briefly what it is you want to discuss with them and make the appointment for your pitch....
Forum: Offline Marketing 3rd May 2011, 02:52 AM
Replies: 34
Views: 2,273
Posted By Stephen B
Re: Congrats to the unscrupulous SEO offliners, you're starting kill the business for everyone!

All sectors have good and bad businesses operating in them so why should we believe that our industry would be any different?

It doesn't matter whether you are just starting out or have an...
Forum: Offline Marketing 3rd May 2011, 02:47 AM
Replies: 23
Views: 1,168
Posted By Stephen B
Re: Having a hard time getting to see the biz owner? Here's a sneaky trick...

Great idea but certainly one I wouldn't use.

Impersonating another profession and company, fooling the staff and owner, then suggesting you do business together?

Not sure it's the way I would...
Forum: Offline Marketing 3rd May 2011, 02:38 AM
Replies: 43
Views: 2,308
Posted By Stephen B
Re: Hiring sales people

If you are providing a qualified lead you have already done the majority of the work and I would outsource the closing to an experienced semi-retired person who is used to dealing with people.

The...
Forum: Search Engine Optimization 29th April 2011, 05:16 PM
Replies: 14
Views: 454
Posted By Stephen B
Re: which domain name to use ??

Interesting question since Google ignores filler words such as of, in, and etc. I would personally prefer the aged domain because you can always rank an inner page for the term "used cars in...
Forum: Search Engine Optimization 29th April 2011, 05:11 PM
Replies: 16
Views: 475
Posted By Stephen B
Re: How can I get my page ranked?

It's better if you learn seo yourself but that takes time like any skill. One of the big problems is people talk about getting ranked for certain keywords without even knowing if their keywords are...
Forum: Search Engine Optimization 29th April 2011, 05:03 PM
Replies: 12
Views: 372
Posted By Stephen B
Re: Please help me with SEO

First of all on page seo only accounts for about 10% so make sure you have:


your keyword at the beginning of the title
keyword in the first 90 characters of the content
in bold
in italics...
Forum: Offline Marketing 29th April 2011, 03:08 PM
Replies: 16
Views: 919
Posted By Stephen B
Re: I got one! Now what do I charge?

Sounds about right to me. One of the things I find is it is hard to get the balance right, charge too much and no more work or referrals from that client, charge too little and they believe that what...
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