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Search: Posts Made By: ThePromotionalGuy
Forum: Offline Marketing 19th May 2022, 09:19 PM
Replies: 14
Views: 562
Posted By ThePromotionalGuy
Re: Old Marketing Technology and Tactics

You are not getting. I have roughly 75 words, for a 30-second radio ad, to state the problem, agitate it, present the solution, and deliver the call-to-action. It's brutal!

There is literally no...
Forum: Offline Marketing 19th May 2022, 09:07 PM
Replies: 14
Views: 562
Posted By ThePromotionalGuy
Re: Old Marketing Technology and Tactics

Many do not know or possibly realize there's still a vast market of people who love to listen to AM talk radio.

For instance, when I lived in Sebring, Fl, from 2016-2019, Alan Jay car dealerships...
Forum: Offline Marketing 17th May 2022, 09:27 AM
Replies: 14
Views: 562
Posted By ThePromotionalGuy
Re: Old Marketing Technology and Tactics

Believe it or not, I still write 30-second radio ad scripts for a client.

RADIO!!! OMG!!!

I know, it's crazy, but this HVAC company swears by them and it brings in leads for them.

Thank...
Forum: Copywriting 10th May 2021, 03:19 PM
Replies: 22
Views: 926
Posted By ThePromotionalGuy
Re: Drop Everything And Read This Now

Hellor Max5ty,

Talk about old-school copywriting training.

The first time I learned about the 4 U's was over 20 years ago.

That was about the time I stumbled onto The Rule of 1.

Thanks...
Forum: Copywriting 27th February 2021, 08:39 AM
Replies: 22
Views: 505
Posted By ThePromotionalGuy
Re: Is this good enough copy for a healthy habits course?

Hellor Silver007A



Better!

You're on the right track.

Now tighten it up.
Forum: Copywriting 27th February 2021, 06:58 AM
Replies: 22
Views: 505
Posted By ThePromotionalGuy
Re: Is this good enough copy for a healthy habits course?

Hellor Silver007A



Put the self-pity away.

Copywriters, I included, struggle with this CRAFT! And I've been at it for 28 years!!!

It is the nature of this beast.
Forum: Copywriting 25th February 2021, 07:57 AM
Replies: 22
Views: 505
Posted By ThePromotionalGuy
Re: Is this good enough copy for a healthy habits course?

Hellor Silver007A,



Something Hershell Gordon Lewis once taught me.

1. Use single-syllable words in headlines as much as possible

Address this: Of the seven words in your headline, only 1...
Forum: Copywriting 12th February 2021, 10:52 PM
Replies: 51
Views: 1,389
Posted By ThePromotionalGuy
Re: Would you work for free or cheap for your first client?

Hellor LondonPrince,

This is OUTSTANDING NEWS!

I don't care what platform you use to test YOUR copy.

As long as YOU'RE writing it.

That is the best way you will get serious copywriting...
Forum: Copywriting 6th February 2021, 01:44 PM
Replies: 51
Views: 1,389
Posted By ThePromotionalGuy
Re: Would you work for free or cheap for your first client?

Hellor Jonathan 2.0


It's not unusual. Starting a new venture is easy. It's a thrill. The hunt. The chase.

It's the sticking with it part, where I find the skeletons of those who gave up...
Forum: Copywriting 6th February 2021, 01:12 PM
Replies: 51
Views: 1,389
Posted By ThePromotionalGuy
Re: Would you work for free or cheap for your first client?

Hellor Jonathan,



Wow! More fear!

Chinchilla
Forum: Copywriting 6th February 2021, 12:52 PM
Replies: 51
Views: 1,389
Posted By ThePromotionalGuy
Re: Would you work for free or cheap for your first client?

Hellor Jonathan 2.0,



Your post has so much fear built into it and concession.

Being in business is a risk from day one, until your last day in business.

There is NOTHING to overcome....
Forum: Copywriting 6th February 2021, 10:59 AM
Replies: 51
Views: 1,389
Posted By ThePromotionalGuy
Re: Would you work for free or cheap for your first client?

Hellor LondonPrince,

First off, I'm jaded.

My advice is back alley. Unpopular. In Your Face!

You and probably those here won't like it.

I grew up running the streets when I was 10.
Forum: Copywriting 22nd July 2020, 08:57 AM
Replies: 20
Views: 558
Posted By ThePromotionalGuy
Re: critique my website headline?

Hellor Matthew,




"Your Content! Written How You Want It! When You Want It!"


Chinchilla
Forum: Copywriting 10th July 2020, 07:52 AM
Replies: 62
Views: 1,072
Posted By ThePromotionalGuy
Re: Do you listen to music when you write copy? Or you write in total silence?

Hellor londonprince,

If I'm writing copy, total silence.

If I'm writing news pieces, total silence.

If I'm writing landing pages, total silence.

If I'm writing blogs, total silence.
Forum: Offline Marketing 5th July 2020, 09:32 AM
Replies: 100
Views: 2,055
Posted By ThePromotionalGuy
Re: GAMES MLMers PLAY - And Why Gary Halbert Hated MLMers.

Hellor D,



Me thinks...

...You do

But...
Forum: Copywriting 12th June 2020, 06:10 AM
Replies: 80
Views: 2,104
Posted By ThePromotionalGuy
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Hellor Max5ty,



You could not have said it any better.

You really got me thinking.

Your words sparked some creativity in me and that got my client jumping out of his seat yelling, "YES,...
Forum: Copywriting 11th June 2020, 09:29 AM
Replies: 80
Views: 2,104
Posted By ThePromotionalGuy
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Hellor Shawn Cesar,

My secret is....

I never reveal my secrets.

Chinchilla
Forum: Copywriting 17th May 2020, 08:13 AM
Replies: 15
Views: 534
Posted By ThePromotionalGuy
Re: Minimalism

Hellor STC,



Always have been. Always will be.

Clutter of things, clutters my mind.

Don't need it. Don't want it. Why bother?
Forum: Copywriting 8th April 2020, 02:08 PM
Replies: 21
Views: 1,387
Posted By ThePromotionalGuy
Forum: Copywriting 6th March 2020, 02:52 PM
Replies: 26
Views: 612
Posted By ThePromotionalGuy
Re: He was a bum on the streets, I ask "Where do you live at?" He said...

Hellor AMW,

Oh yeah I remember that post.

Speaking of Clyde I just picked up a rare book he wrote, "Shoppers Special by Clyde Bedell" which will be added to my Bedell library.

Chinchilla
Forum: Copywriting 6th March 2020, 12:00 PM
Replies: 26
Views: 612
Posted By ThePromotionalGuy
Re: He was a bum on the streets, I ask "Where do you live at?" He said...

Hellor AMW,

Herschell past back in 2016. That was a sad time for me. He was one of my mentors.

Power Copywriting? I lost count. I'm constantly picking it up. Too many times to remember.
...
Forum: Copywriting 6th March 2020, 09:28 AM
Replies: 26
Views: 612
Posted By ThePromotionalGuy
Re: He was a bum on the streets, I ask "Where do you live at?" He said...

Hellor AMW,



Have you been looking over my shoulder?

I'm reading Herschell Gordon Lewis' book Power Copywriting again. I'm on chapter 2, page 38, "Power Communication With Numbers and...
Forum: Copywriting 26th February 2020, 04:43 PM
Replies: 32
Views: 2,249
Posted By ThePromotionalGuy
Re: Copywriting Courses

Hellor SARubin,



Because of Mel, is why I own all of Marty's BOTTOM LINE Book Sets, as well as THE BIG BLACK BOOK. Years later Brain Kurtz gifted me a copy of Breakthrough Advertising. (The...
Forum: Copywriting 26th February 2020, 10:44 AM
Replies: 32
Views: 2,249
Posted By ThePromotionalGuy
Re: Copywriting Courses

Hellor Steve The Copywriter



Look no further than Mel Martin. He was a master when it came to writing bullets or "Fascinations" as he put it.

Here are two resources about bullets

Mel...
Forum: Copywriting 25th February 2020, 05:04 PM
Replies: 32
Views: 2,249
Posted By ThePromotionalGuy
Re: Copywriting Courses

Hellor Suzanne Cox,




Check out this thread

https://www.warriorforum.com/copywriting/1347607-what-best-books-learn-copywriting.html

Chinchilla
Forum: Offline Marketing 4th February 2020, 09:21 AM
Replies: 19
Views: 1,015
Posted By ThePromotionalGuy
Re: Remember that book by Mark Yarnell, "How To Become Filthy Stinking Rich In Network Marketing"?

Hellor Group,

The hardest group to convince, is not the car dealer, vacuum salesmen, or any other local business.

It is and always will be the marketer. For they are more stuck in their ways...
Forum: Offline Marketing 4th February 2020, 08:54 AM
Replies: 15
Views: 388
Posted By ThePromotionalGuy
Re: ADS YOU'LL NEVER SEE ON THE SUPERBOWL

Hellor AMW,



I use to belief that too...

...until this past SB game. Here in Tallahassee a local roofing company, real estate agent, and a law firm all had their ads running during the game....
Forum: Copywriting 30th January 2020, 04:44 PM
Replies: 18
Views: 742
Posted By ThePromotionalGuy
Re: CONNECTIVES: The Copywriting "Trick" To Help You Make And Complete The "Perfect" Ad:

Hellor AdmanMrWoo,



You old Gary Halbert student. I remember you from aaallllloooonnnngggg time ago. Come to think of it weren't you mentioned in one Gary's letters?

Lemme check...I'll be...
Forum: Offline Marketing 27th November 2019, 12:04 PM
Replies: 5
Views: 327
Posted By ThePromotionalGuy
Re: [True Story (maybe)] How Offline Marketing Began...

Ug max5ty,



Me like drawing on walls. Me like stick people from long ago. Where i get stone tablet course to grunt and chisel like ancestors?

Chinchilla
Forum: Offline Marketing 15th October 2019, 03:22 PM
Replies: 120
Views: 1,708
Posted By ThePromotionalGuy
Re: What Should I Call My New Selling Program?

Hellor Claude,

So, why not call it

The Unfair Sales & Selling Advantage

Chinchilla
Forum: Offline Marketing 15th October 2019, 11:18 AM
Replies: 120
Views: 1,708
Posted By ThePromotionalGuy
Re: What Should I Call My New Selling Program?

Hellor Claude,




The Longest Short Sale
Encyclopedia of Sales
Secret Sales Techniques Revealed!
The Last Word in Sales
Sold! A Journey To Sales Success
Forum: Offline Marketing 2nd October 2019, 07:19 AM
Replies: 15
Views: 539
Posted By ThePromotionalGuy
Re: Times When Your Marketing Bombed

Hellor Steven,

Nope. I was stupid, naive, and arrogant. I did not do my due diligence.

So I paid the ultimate price. Failure.

Plain and simple.
Forum: Offline Marketing 1st October 2019, 07:23 AM
Replies: 15
Views: 539
Posted By ThePromotionalGuy
Re: Times When Your Marketing Bombed

Oh Gosh? The failures...

Pull up a chair...

Lemme set the tone.

The year is 2002. I'm in a small rural community. The money spenders are "Old" money, like Methuselah old. Land owners, Grove...
Forum: Social Media 12th September 2019, 06:20 AM
Replies: 25
Views: 502
Posted By ThePromotionalGuy
Re: Facebook is considering removing likes

I'm not worried. Before he became my client, someone sold him on the importance of Likes. He lives and breathes Likes and boasts to those he meets about how many he has.

I get to be the buzzkill....
Forum: Main Internet Marketing Discussion Forum 11th September 2019, 10:05 AM
Replies: 13
Views: 263
Posted By ThePromotionalGuy
Re: how come brick and mortar stores dont collect data

Three Words, "Invasion of Privacy"

If you've ever owned a B&M business, as I have, you know what I'm referring to. Small brick and mortar stores love the sale, but don't want to take it beyond...
Forum: Social Media 10th September 2019, 02:11 PM
Replies: 25
Views: 502
Posted By ThePromotionalGuy
Re: Facebook is considering removing likes

WOW!!!

I have a client that relies heavily on FB and IG likes. I'm really, really not going to like that meeting when I have to tell him what might start happening with his social media accounts....
Forum: Offline Marketing 28th August 2019, 07:42 AM
Replies: 10
Views: 916
Posted By ThePromotionalGuy
Re: My Last Project Because Of The Undercover Billionaire

I retired once...

Everyone told me I could relax...

Play with my grand kids...

Enjoy the good life...

Relish my golden years...
Forum: Main Internet Marketing Discussion Forum 10th August 2019, 08:35 AM
Replies: 23
Views: 580
Posted By ThePromotionalGuy
Re: Selling a cybersecurity service?

Hellor luciesmazanska,



Really, in which sector of cybersecurity is there low competition? Oh, and which nation or continent are you referring too? North America, South America, China, India,...
Forum: Main Internet Marketing Discussion Forum 6th August 2019, 11:51 AM
Replies: 23
Views: 580
Posted By ThePromotionalGuy
Re: Selling a cybersecurity service?

Hellor Jason,



Amen Brother. I can attest to that, especially in the Technology Space where multiple levels of decision making go on.

To give others an idea of what Jason is referring too,...
Forum: Main Internet Marketing Discussion Forum 6th August 2019, 08:35 AM
Replies: 23
Views: 580
Posted By ThePromotionalGuy
Re: Selling a cybersecurity service?

Hellor demahom27,



I research and write for the Technology Space, and many of my clients are IT and MSP companies.

If you want to offer penetration testing and vulnerability scans to a...
Forum: Offline Marketing 3rd August 2019, 09:50 PM
Replies: 16
Views: 690
Posted By ThePromotionalGuy
Re: How much tech skills should I know?

Hellor Socialentry,

savidge4 couldn't have said it any better.

I only have two recommendations.

1) Go over to Darktrace's website and comb through their entire site and knowledge base. They...
Forum: Offline Marketing 30th July 2019, 08:20 AM
Replies: 16
Views: 690
Posted By ThePromotionalGuy
Re: How much tech skills should I know?

Hellor Socialentry,

I research and write for the Technology Space and all too familiar with the industry. My clients range from Tech start-ups, SaaS, IaaS, PaaS providers, IT and MSP companies,...
Forum: Copywriting 24th July 2019, 05:28 PM
Replies: 20
Views: 1,199
Posted By ThePromotionalGuy
Re: Guaranteed Way To Be A Spectacular Copywriter...even if you're ugly...

Reminds me of the time, back in '79,

I was, maybe two, three months travelin with a tented show,

And I'm out 6, 6:15 in the mornin, walkin the midway.

Ya see it snowed the night before and...
Forum: Copywriting 22nd July 2019, 07:09 AM
Replies: 14
Views: 351
Posted By ThePromotionalGuy
Re: Which title would you choose? See details

Hellor Diana,

All of the titles are bad!

If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

Yours -...
Forum: Copywriting 19th February 2019, 12:43 PM
Replies: 10
Views: 260
Posted By ThePromotionalGuy
Re: The Power (and Profitability) of the Personal Touch...

Hellor Alex,

SERIOUSLY!?

You're kidding? Right?

Chinchilla
Forum: Copywriting 19th February 2019, 12:25 PM
Replies: 10
Views: 260
Posted By ThePromotionalGuy
Re: The Power (and Profitability) of the Personal Touch...

Hellor Colm,

How dare that young whipper snapper use OLD SCHOOL HANDWRITTEN letter writing methods. It's unheard of! It's absurd! It doesn't work! It's down right foolish!

I LOVE IT!

OLD...
Forum: Offline Marketing 14th February 2019, 01:41 PM
Replies: 21
Views: 522
Posted By ThePromotionalGuy
Re: Google doesn't give results from my blog

Hellor Claude,

I'm not an SEO person by any means. However, do yourself a favor and download Google's Search Quality Evaluator Guidelines. This is a 164 page pdf file straight from Google on how...
Forum: Copywriting 9th January 2019, 11:59 AM
Replies: 40
Views: 970
Posted By ThePromotionalGuy
Re: Spiders, snakes and mice. OH my!

Hellor GJ,



I believe you are the oldest, didn't you come down from the mountain of Brody? You had those 10 Commandments of Hotsheets etched in stone. :cool:

Chinchilla
Forum: Copywriting 8th January 2019, 11:05 PM
Replies: 40
Views: 970
Posted By ThePromotionalGuy
Re: The Secret of Copywriting in 29 Words.

Hellor your hiney,

I remember years ago Dick Benson told me the secret of copywriting in 4 words.

"Head down, keep writing!"

Chinchilla
Forum: Offline Marketing 1st January 2019, 11:05 PM
Replies: 21
Views: 627
Posted By ThePromotionalGuy
Re: Local Marketing Targeting Plumbers

Hellor Richard,



First off, welcome to the forum.

Gary Halbert was one of the most revered direct response copywriters of all time and gave the best advice about finding clients who want,...
Forum: Offline Marketing 1st January 2019, 10:37 PM
Replies: 53
Views: 2,113
Posted By ThePromotionalGuy
Re: A quick lesson in Selling 9x12 Post cards

I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

Did note that Gary does like direct mail but favors FB. But...
Forum: Email Marketing 1st January 2019, 10:17 PM
Replies: 2
Views: 106
Posted By ThePromotionalGuy
Re: Opt-in form offline that is GDPR compliant

Hellor Eitan,



When it comes to GDPR compliance and your Mailchimp account I'd start here first.

https://mailchimp.com/help/collect-consent-with-gdpr-forms/
...
Forum: Copywriting 29th December 2018, 06:53 PM
Replies: 27
Views: 669
Posted By ThePromotionalGuy
Re: Gary Halbert Came By Last Night...

Hellor OptedIn,


Don't know what's worse you dressed as Baby New Years or me walking behind an elephant, in a Hollywood parade, with a really, really, really wide shovel.

Thankfully the...
Forum: Copywriting 29th December 2018, 04:31 PM
Replies: 27
Views: 669
Posted By ThePromotionalGuy
Re: Gary Halbert Came By Last Night...

What Saith Thee OptedIn?



Just a former professional actor.

Not a Thespian?

E gad.
Forum: Copywriting 28th December 2018, 10:03 AM
Replies: 27
Views: 669
Posted By ThePromotionalGuy
Re: Gary Halbert Came By Last Night...

Hellor Max5ty,



When it comes to storytelling, I can only speak for myself about the events that happened last summer.

It started off as our weekly no shopping day drive, for the Mrs. and...
Forum: Warriors For Hire 19th August 2018, 09:30 PM
Replies: 1
Views: 330
Posted By ThePromotionalGuy
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