Headlines---Headlines---get your headline information
I condensed a lot of information about writing headlines to two double-sided 3x5 cards. I didn't do a good job of recording who said what because I was trying to ... [read more]
I condensed a lot of information about writing headlines to two double-sided 3x5 cards. I didn't do a good job of recording who said what because I was trying to ... [read more]
I keep reading people getting their start in copywriting by telling somebody with a bad ad how to make it better. I finally tried it on Monday, the guy emailed ... [read more]
There was a recent message, on the big postcard thing I think, where someone mentioned they had just waged a campaign with a landscaper. They had written a two page ... [read more]
I was reminded of the problems that copy mistakes cause when I read a story in National Geographic Magazine in December 2011 about the King James Bible. The story covers ... [read more]
I finally found the story that I heard Brian Keith Voiles refer to in an interview with Michael Senoff. He said reading this story convinced him to become a copywriter. ... [read more]
This is my first posting on the Warrior Forum and I hope I've picked the best section for it. How many marketing emails from the same source (things you've signed ... [read more]