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Showing results 1 to 10 of 10
Search took 0.34 seconds. Search: Posts Made By: Samuel Mitaro
Forum: Offline Marketing 2nd February 2015, 03:08 PM
Replies: 23
Views: 2,830
Posted By Samuel Mitaro
Re: Can direct response sell solar?

savidge4, thanks for a thoughtful and thorough answer!

I agree--giving meaningful answers to top questions will provide instant value.

It seems the larger challenge will be creating enough...
Forum: Offline Marketing 30th January 2015, 08:03 PM
Replies: 23
Views: 2,830
Posted By Samuel Mitaro
Can direct response sell solar?

Here's a tricky direct-response messaging question for anyone who wants to contribute:

I recently discovered that a major solar company offers $1,000 flat to anyone who refers a residential solar...
Forum: Copywriting 8th July 2011, 01:03 PM
Replies: 13
Views: 9,587
Posted By Samuel Mitaro
Re: Examples Of A Big Idea

To David Ogilvy, the Big Idea is a sort of general concept that gets attention, creates a brand image, and sells the product--all at once.

He often cites visual ideas as examples such as the...
Forum: Copywriting 8th July 2011, 12:52 PM
Replies: 16
Views: 1,524
Posted By Samuel Mitaro
Re: Seems the real online copywriting secret...sell junk, get rich, repeat, retire

Here's my theory, and many will no doubt disagree.

I anticipate a growing skepticism of false claims online. Info products won't die, but I think people will get the memo and start looking for...
Forum: Copywriting 27th June 2011, 05:47 PM
Replies: 25
Views: 1,142
Posted By Samuel Mitaro
Re: Long Copy - How long is too long?

I think copy length should be loosely based on four factors...
1. Subject. A laptop requires more selling than skin lotion does.
2. Audience type. A prestige-seeking executive will shop harder than...
Forum: Copywriting 22nd June 2011, 03:12 PM
Replies: 68
Views: 4,486
Posted By Samuel Mitaro
Re: Top Copywriting Tips for Newbies

Tip #4: Every little detail of your marketing mix should revolve around the prospect, NOT the product. Find as much information about your target audience as you can before doing anything else, and...
Forum: Copywriting 22nd June 2011, 12:57 PM
Replies: 13
Views: 1,033
Posted By Samuel Mitaro
Re: What Does Copywriting Have in Common with Sheepherding?

If only traffic were that easy to chase around...
Forum: Copywriting 17th June 2011, 11:58 AM
Replies: 8
Views: 701
Posted By Samuel Mitaro
Re: Anyone tried this method of copywriting?

Two thoughts for you.

First, I learned a while ago how to write a first draft. I used to write slowly and carefully, writing and rewriting in my head before committing it to the keyboard. The...
Forum: Warriors For Hire 16th June 2011, 01:03 PM
Replies: 1
Views: 812
Posted By Samuel Mitaro
Post The Underrated Key to Internet Success—ONLY for people who are SERIOUS about making sales!

SamuelMitaro.com (http://www.samuelmitaro.com)

That secret is…powerful, hype-free copy

Let’s face it. The Internet is crowded with incompetence. It’s just too easy to slam a few words together...
Forum: Copywriting 16th June 2011, 11:40 AM
Replies: 3
Views: 817
Posted By Samuel Mitaro
Re: Winning Through Intimidation

You can promise that a shopper's life will be better with your product, or assert that his current life is horrible without it. Both work in some cases, I suppose.

There are millions of marketing...
Showing results 1 to 10 of 10

 
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