Postcard Mailing Questions
I recently started a mailing campaign. We are mailing 1000 people - six times - a month apart. The first mailing went out 4 weeks ago. How long does it ... [read more]
I recently started a mailing campaign. We are mailing 1000 people - six times - a month apart. The first mailing went out 4 weeks ago. How long does it ... [read more]
I use Google Adwords and I track the sales channel with customers. My question is is it worth it to use conversion tracking? Does it provide useful information?
I am considering doing an introducty letter for my improv theater in Oakland. I thought I would test 2 different letters. I'll be sending them out from Tokyo and will ... [read more]
I recently tried using radio for my improv club. It was the first time we used it. We advertise auditions for our performance training program. Our top source of audition ... [read more]
Hi, I recently ran a radio ad that seemed to work well. We got 13 new students for our acting classes. We are getting ready to try another campaign. I've ... [read more]
What is more important - the media or the creative? Does focusing on ad copy and design have a bigger impact than focusing on media choice and scheduling? Can the ... [read more]
I'm trying to better understand the importance of location. I live in the Bay Area (Oakland) and teach classes in the East Bay. I've noticed that several people teaching across ... [read more]
I've noticed more and more local organizations and nonprofits advertising on the local buses. I'm curious about how effective it is and the cost. Any input would be appreciated...
I am thinking about trying a subway campaign for a new class I am interested in teaching. The campaign would be on BART. The class is already proving popular. We're ... [read more]
Hi, I'm trying to get a handle on the alternatives to Adwords other than Bing and Facebook. What are my major options for quality traffic that will convert? Thanks
Hi, I'm having a friend teach an online class. We have been using Facebook to generate registrations for our lead in sample class. I've been going back and forth between ... [read more]
Hi, I'm using Facebook to drive traffic to my webinar page. It is currently costing about $5.5 per registration. Is this good/bad/average? Thanks David
Hi, I got a quote today for leads to a webinar. It was for $3 per webinar registration using Leadimpact, Traffic Vance and 7 Secret. Is this good, bad, average? ... [read more]
Hi, My landlord has agreed to let me put up a sign on the building. The person who creates the signs does text based signs. There are going to be ... [read more]
Hi, I'm working on a building up my email list for a new class I'm offering. The class starts in April. I was think of offering a free book to ... [read more]
I had someone ask me about my business - if I considered franchising. That led me on an internet search on the topic. In the process I came across the ... [read more]
Hi, I'm considering an Every Door Direct campaign for an improv theater. The theater is surrounded by several relatively new high income developments. I plan to send out 5000 pieces ... [read more]
Hi, I'm a partner in a new late night comedy show - the Last Laugh in Oakland. We're trying to develop an audience base. We have online stuff going on ... [read more]
Hi, I complied a list of online and distance copywriting classes. I'm providing it here as a resource for others interested in the various training options. They aren't listed in ... [read more]