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Showing results 1 to 15 of 15
Search took 0.26 seconds. Search: Posts Made By: Winston Tenbrink
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 04:45 PM
Replies: 53
Views: 1,580
Posted By Winston Tenbrink
Re: Should I use my real personality?

Of course you should use your real
personality! However, you should
really brand your business in a
different way, because you need to
think about the day where you wish
to sell the...
Forum: Copywriting 20th May 2012, 09:55 PM
Replies: 27
Views: 1,306
Posted By Winston Tenbrink
Re: Squeeze Page with Very Few Optins

When a stranger comes up to you and talks about "home based opportunities"... Would you really give your personal phone number to that person? Hardly. Even if it's crucial - you need to give a valid,...
Forum: Mind Warriors 20th May 2012, 08:59 PM
Replies: 16
Views: 803
Posted By Winston Tenbrink
Re: Why Do You Need Money If Death Tears It Away From You In The End?

Ahaha.

You guys have to read between the lines here. I hardly think of it as rude - it's more of a metaphor really. This op is brilliant, really.

Well, money is a multiplier. It enhances my...
Forum: Mind Warriors 20th May 2012, 08:55 PM
Replies: 1
Views: 516
Posted By Winston Tenbrink
Psychological experiment - Pampered... Altruistic... Or simply Achieving?

A mental boiler-room mastermind for Warriors. Chat your hearts out. Fling out an opinion you believe in.

When you strive for success... Would you rather be pampered with a solution? (Some people...
Forum: Copywriting 20th May 2012, 12:06 AM
Replies: 1
Views: 589
Posted By Winston Tenbrink
"The Case Against Copywriters..."

We're not copywriters, because that's a small part of what we do. We consult businesses. We conduct extra amounts of research into the market... consumer research... competitive intelligence... brand...
Forum: Copywriting 18th May 2012, 07:19 PM
Replies: 15
Views: 880
Posted By Winston Tenbrink
Re: Your Guarantee is *Not* a Selling Point

I beg to differ, and I'm not going to be a prat by saying "it depends". The type of guarantees that work in headlines or deck copy are usually creative and highly powerful - for example, a double...
Forum: Copywriting 18th May 2012, 04:38 PM
Replies: 61
Views: 3,859
Posted By Winston Tenbrink
Re: Will you help me with my slogan, please?

How about incorporating social proof into your slogan or a powerful guarantee? You could try to work out that angle. The guarantee worked out for Domino's Pizza... well, pretty notoriously.
...
Forum: Copywriting 18th May 2012, 04:31 PM
Replies: 39
Views: 1,444
Posted By Winston Tenbrink
Re: My first 15 headlines - help me choose the best

The pain doesn't really lie in taking the exam.

It comes from the "mind-boggling frustration" when studying their subject before the exam... Or perhaps, "anxiety" students feel when they are about...
Forum: Copywriting 16th May 2012, 08:56 PM
Replies: 35
Views: 1,138
Posted By Winston Tenbrink
Re: Can you guys give me feedback on my copy?

No, that's not how you do it! Pardon me for being blunt, but I think you should hire a copywriter instead of doing it yourself because the standard difference is too wide.

If you're going to pit...
Forum: Copywriting 15th May 2012, 06:02 AM
Replies: 35
Views: 1,138
Posted By Winston Tenbrink
Re: Can you guys give me feedback on my copy?

Immediately, I could tell it was a problem with the offer. Your offer's not good at all - it's not specialized enough, and not clear on the benefits you want your prospect to really get.

A better...
Forum: Copywriting 15th May 2012, 04:39 AM
Replies: 18
Views: 791
Posted By Winston Tenbrink
Re: Are You Asking the Right Questions?

In my packages, I hardly use questions - only if it serves a powerful intent. Several criteria have to occur before I would consider even using a question.

I would consider if the question is...
Forum: Copywriting 14th May 2012, 05:18 PM
Replies: 6
Views: 820
Posted By Winston Tenbrink
Re: You Will Keep Getting Rejected

Dan Kennedy was grumbling about this broadcasting mentality in his workshop I attended - saying that the whole conventional "selling" practice is getting slapped and your ass kicked by complainers...
Forum: Copywriting 14th May 2012, 05:03 PM
Replies: 12
Views: 1,267
Posted By Winston Tenbrink
Re: Emotional Headlines vs Big Benefit Headlines

I found that a little offensive, but maybe I got it wrong. Copywriting is mostly based on prior work and testing - that's where we get guidelines, dos and do-nots. It's mostly scientific...
Forum: Copywriting 14th May 2012, 05:48 AM
Replies: 12
Views: 1,267
Posted By Winston Tenbrink
Re: Emotional Headlines vs Big Benefit Headlines

Yes, but I'm trying to do internet sales letter copywriting as well...

Thanks for the resource, Andrew. That's very long copy right there - no wonder... the hefty price $997! Is it really worth...
Forum: Copywriting 13th May 2012, 02:06 AM
Replies: 12
Views: 1,267
Posted By Winston Tenbrink
Emotional Headlines vs Big Benefit Headlines

Hi Copywriting Warriors,

Decided to pop in for a tiny dilemma.

I realize that in direct response, the good packages are always those with an emotion attachment, like:

"Lies, Lies, LIES!" -...
Showing results 1 to 15 of 15

 
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