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Search: Posts Made By: Ron Lafuddy
Forum: Offline Marketing 1st August 2017, 11:21 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Yeah, I read something similar regarding Elvis or the Beatles, where they refused to go on stage and perform until the promoter had paid them.

I did some work for Dick Clark many years ago. The...
Forum: Offline Marketing 1st August 2017, 08:42 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Good point! Business partnerships generally involve a written agreement and sometimes multiple agreements, depending on the arrangement. The ability to audit, see the books, financial and tax...
Forum: Offline Marketing 31st July 2017, 05:47 PM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Yes, maybe Animal does do something different. I hope so.

Seems like it would be impossible to completely track all the new customers but you should be able to track the majority of them. It's not...
Forum: Offline Marketing 31st July 2017, 03:07 PM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Yes. Imagine a cold deal, without an existing business relationship. That's where a novice would be beginning. As you admit, not a great place to start, even for an experienced person.

They also...
Forum: Offline Marketing 31st July 2017, 07:33 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

[QUOTE=Claude Whitacre;11156217]The problem is that you are relying on the client to gather the information to pay you. Even if they are intending on being fair with you, there will be lots of new...
Forum: Offline Marketing 28th July 2017, 08:44 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Seems you start a lot threads but don't participate. Are you a paid poster?

You might have more success getting the information you're seeking by actually participating.
But... then...
Forum: Offline Marketing 28th July 2017, 08:37 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

That's the kind of detailed response I'd expect from you. It indicates experience.
Experience with testing and tracking to uncover which packages to offer. Experience working with and qualifying the...
Forum: Offline Marketing 27th July 2017, 03:49 PM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Yes, it's fascinating and bizarre at the same time.

I have advertisers who run the dumbest ads in some of my print products.
They have absolutely no idea where their business is coming from - or...
Forum: Offline Marketing 27th July 2017, 09:54 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Very few, maybe 5% of small businesses, do any kind of tracking/measuring, keeping statistics regarding their marketing. The reasons are many but the bottom line is, it's not important enough to...
Forum: Offline Marketing 27th July 2017, 07:49 AM
Replies: 26
Views: 492
Posted By Ron Lafuddy
Re: Is it safe to trust small biz clients for your performance numbers?

Even Jay Abraham, a huge advocate of joint ventures had a problem with this one.

Here's what he said about it.

"Don't start the deal until a "contract of agreement" is fully discussed and...
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