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Showing results 1 to 3 of 3
Search took 0.14 seconds. Search: Posts Made By: Hesster
Forum: Copywriting 1st July 2009, 03:12 PM
Replies: 311
Views: 190,771
Posted By Hesster
Re: Top Copywriting Books... Ever

I picked up The Do-It-Yourself Direct Mail Handbook by Murray Raphel and Ken Erdman from the library, and it's really good. It was published in 1986 and focuses squarely on mail, but a lot of the...
Forum: Copywriting 2nd April 2009, 07:37 PM
Replies: 311
Views: 190,771
Posted By Hesster
Re: Top Copywriting Books... Ever

I probably should have been more clear. First rule of copywriting, I suppose. :o

If I'm starting from scratch, which book should I read first to get a good overview of the basics before moving...
Forum: Copywriting 2nd April 2009, 01:21 PM
Replies: 311
Views: 190,771
Posted By Hesster
Re: Top Copywriting Books... Ever

Newbie copywriter (and newbie Warrior) here...

Does anyone have suggestions on books for newbs who have never written copy or been in the advertising business before? I'm not talking about stuff...
Showing results 1 to 3 of 3

 
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