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Forum: Copywriting

4th May 2013, 01:34 PM

Replies: 21

I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

Views: 4,276

Posted By Steve The Copywriter

Re: I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

Dean,

Yes, Team Makepeace did "simplify" a few of the ideas - but not the complete book.

The only real way, as you said, is to read the "source"

Steve

Forum: Copywriting

4th May 2013, 03:15 AM

Replies: 21

I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

Views: 4,276

Posted By Steve The Copywriter

Re: I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

...I did say it was a hellishly difficult read. And even more of a nightmare to apply.

The truth is if you do try and battle through it, it's like having a root canal without anaesthetic.
...

Forum: Copywriting

3rd May 2013, 12:09 PM

Replies: 21

I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

Views: 4,276

Posted By Steve The Copywriter

Re: I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

Rob,

The only mistake you made was selling it! (don't worry you can always buy another one).

Reading it a few times doesn't quite work. It's the most hellishly difficult book to digest.

I...

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