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Forum: Offline Marketing 8th June 2018, 08:31 AM
Replies: 16
Views: 395
Posted By eccj
Re: Audience Size And The Radio

One thing you can do with a local radio station is host your own radio show.

Hosting your own show gives you credibility, something to leverage, and can bring you a ton of business.

I've done...
Forum: Offline Marketing 4th June 2018, 07:12 PM
Replies: 16
Views: 395
Posted By eccj
Re: Audience Size And The Radio

That's a painful story.

And I'm sure she is going 'round telling people that radio "don't work."
Forum: Offline Marketing 31st May 2018, 09:11 AM
Replies: 16
Views: 395
Posted By eccj
Re: Audience Size And The Radio

I'm sorry. I think audience size isn't what I'm asking but rather percentage of the listening audience that falls into a target market.

In direct mail it is super targeted for instance and I...
Forum: Offline Marketing 31st May 2018, 09:00 AM
Replies: 16
Views: 395
Posted By eccj
Re: Audience Size And The Radio

Catona is the only one I have heard about. I think I found him here.

Also The End of America campaign done by Stansberry & Associates was a radio driven campaign. That campaign was one of the...
Forum: Offline Marketing 30th May 2018, 07:37 AM
Replies: 16
Views: 395
Posted By eccj
Audience Size And The Radio

As a listener to broadcast radio I have a few questions that bug me.......

How big does your audience need to be to advertise on the radio?

I listen to talk radio, mostly sports talk but some...
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