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Search: Posts Made By: dtendrich
Forum: Copywriting 15th September 2009, 05:01 PM
Replies: 14
Views: 898
Posted By dtendrich
Re: Selling a Necessity but not a Commodity

Hey,

Oh, he's not selling in a vacuum? And here I thought he was... Thank you, Cap'n Obvious, for pointing that out to me ;)

That's what you call a valid objection to hiring you. Every...
Forum: Copywriting 14th September 2009, 09:31 PM
Replies: 14
Views: 898
Posted By dtendrich
Re: Selling a Necessity but not a Commodity

According to David Garfinkel (and I'm sure he's not the first person to say this), the 7 reasons people buy are (not in order):

1. To save time
2. To save money
3. To save effort
4. To enhance...
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