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Search took 0.02 seconds. Search: Posts Made By: Claude Whitacre
Forum: Offline Marketing 5th June 2018, 08:56 AM
Replies: 16
Views: 395
Posted By Claude Whitacre
Re: Audience Size And The Radio

No. She was telling people that my ad didn't work. Just as wrong. When I used to sell advertising courses, and I'd hear "advertising doesn't work in my area/business"...I ask "Wow, tell me what your...
Forum: Offline Marketing 5th June 2018, 08:44 AM
Replies: 16
Views: 395
Posted By Claude Whitacre
Re: Audience Size And The Radio

The truth is, my life would change very little. I'll still write books on selling. I'll probably produce a course or two more before I'm done. I'll continue consulting.

The only difference really...
Forum: Offline Marketing 4th June 2018, 03:29 PM
Replies: 16
Views: 395
Posted By Claude Whitacre
Re: Audience Size And The Radio

A quick story. A student of mine called to ask about how to advertise on the radio. She sold vacuum cleaners (like me). I gave her a great ad that would bring in buyers. Se ran the ad for a week...
Forum: Offline Marketing 31st May 2018, 09:33 AM
Replies: 16
Views: 395
Posted By Claude Whitacre
Re: Audience Size And The Radio

I'm sure it's way less than 1%. The reason they advertise on radio is that their either don't track sales based on the advertising source...or the profit made on the average new customer is high...
Forum: Offline Marketing 31st May 2018, 08:58 AM
Replies: 16
Views: 395
Posted By Claude Whitacre
Re: Audience Size And The Radio

It isn't audience size.

If you are a local business, it's matching your offer to the type of audience the radio station attracts. It's also making sure the listeners are in the local area.

Are...
Showing results 1 to 5 of 5

 
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