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Showing results 1 to 10 of 10
Search took 0.05 seconds. Search: Posts Made By: RickDuris
Forum: Copywriting 8th May 2016, 04:16 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

Marcia, what I think you're asking is why not sell straight up if the prospect is open to the opportunity of buying?

The prospect has been previously educated. They're trusting. They're ready,...
Forum: Copywriting 8th May 2016, 01:18 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: The dogma of copy...

Gordon, I *know* you have some secrets.

How do *you* mentor copywriters?

As a master copywriter (notice I didn't say guru), you probably have more direct response copywriting experience than...
Forum: Copywriting 6th May 2016, 10:42 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

Insulting is the genre I would call it. ;)

Again, I only showed it to prove a point. It's irrelevant to the OP.
Forum: Copywriting 6th May 2016, 10:05 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

Jennie, thanks.

It's so nice of you to respond. It's starting to feel like homecoming weekend on this thread with all the oldtimers chiming in.

You said the magic words.

"The trick is to...
Forum: Copywriting 5th May 2016, 09:32 AM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

Thanks, Max. I appreciate.

In posting my comments, I am genuinely not trying to be contrarian, disruptive or argumentative.

There's enough of that on this forum, let alone the world.

What...
Forum: Copywriting 2nd May 2016, 08:08 AM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

I see what you're saying. I don't agree, but I see what you're saying.

Show that ad to a woman today and will you inspire fear?

No.

She'll be repulsed. She'll register disgust. That's the...
Forum: Copywriting 1st May 2016, 03:58 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

If that's true, why do older ads, even re-purposed ads from the past, fail to work?

For instance, do you think this ad would work today?
...
Forum: Copywriting 1st May 2016, 03:40 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

What if your structure is to not have a structure and to keep them guessing? Does that fit within your model?

In other words for instance, in your definition of structure is it possible write copy...
Forum: Copywriting 30th April 2016, 12:46 PM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

I believe Art, by the length and muscle you put into your writing, you will be acknowledged favorably for it.

Whether those attributes are enough to overcome its initial "hypey internet marketing"...
Forum: Copywriting 30th April 2016, 10:35 AM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

I have to chime in. I also respectfully disagree, Ray and Gordon. But for a different reason.

The moment the prospect senses a persuasion structure, they start skimming, yawning or bolting.
...
Showing results 1 to 10 of 10

 
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