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Search took 0.04 seconds. Search: Posts Made By: Raydal
Forum: Copywriting 1st May 2016, 07:17 AM
Replies: 32
Views: 1,745
Posted By Raydal
Re: Plan to persuade ...

I don't think you disagree with me at all because if a persuasion structure works
against the copywriter then that "broken persuasion structure" becomes the new
structure. There MUST be a...
Forum: Copywriting 29th April 2016, 11:03 AM
Replies: 32
Views: 1,745
Posted By Raydal
Plan to persuade ...

Just like any other type of writing, a sales letter must have a
STRUCTURE.
In fact, I would require my students to study famous direct
marketing pieces and determine what “persuasion architecture”...
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