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Search took 0.04 seconds. Search: Posts Made By: dburk
Forum: Main Internet Marketing Discussion Forum 25th October 2016, 06:47 PM
Replies: 32
Views: 1,547
Posted By dburk
Re: 80% of people read headline, 20% of people read copy. True or urban legend?

Hi PPG19,

Yes I think we agree in principle.

I want to point out that the wisdom in that quote by Ogilvy does not rely upon the data showing a precise 80/20 ratio. Anyone reading this thread...
Forum: Main Internet Marketing Discussion Forum 25th October 2016, 04:17 PM
Replies: 32
Views: 1,547
Posted By dburk
Re: 80% of people read headline, 20% of people read copy. True or urban legend?

Hi PPG19,

The 80/20 Rule is a scientific principle that has been studied, tested, and validated for 100 years.

The OP was asking if we are "blindly repeating what someone said 50 years ago",...
Forum: Main Internet Marketing Discussion Forum 25th October 2016, 01:26 PM
Replies: 32
Views: 1,547
Posted By dburk
Re: 80% of people read headline, 20% of people read copy. True or urban legend?

Rubbish!

The 80/20 rule, also known as the law of the vital few, or the principle of factor sparsity, or the Pareto principle (https://en.wikipedia.org/wiki/Pareto_principle), was first made...
Forum: Main Internet Marketing Discussion Forum 24th October 2016, 04:08 PM
Replies: 32
Views: 1,547
Posted By dburk
Re: 80% of people read headline, 20% of people read copy. True or urban legend?

Hi Kay,

I have to totally disagree with you on the assertion that marketing and advertising principles outlined by David Ogilvy (the Father of Advertising) are somehow obsolete because they were...
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